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Research papers

Controlling TV household panel composition by dynamic viewing segments

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing Population characteristics. These targets may be used to control panel imposition through a stratification scheme or...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Jonathan Jephcott, Colm O’Muircheartaigh
Company: Nielsen
June 15, 1998
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Citation

Jephcott and O’Muircheartaigh (1998a, June 15). Controlling TV household panel composition by dynamic viewing segments . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/controlling-tv-household-panel-composition-by-dynamic-viewing-segments-


Research papers

Getting those respondents involved!

Because of the large sample sizes, the variety of market conditions, and the variety of methods used by Arbitron in syndicated audience measurement in the United States, the authors have had a rich opportunity to conduct rigorous experimentation in...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: David Lapovsky, Robert H. Patchen
Company: Nielsen
June 15, 1998
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Citation

Lapovsky and Patchen (1998a, June 15). Getting those respondents involved! . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/getting-those-respondents-involved-


Research papers

Metering television in the digital age

This paper provides an overview of the impact on measuring television audiences due to the market’s transition to digital television (DTV) in the United States. The Federal Communications Commission (FCC) has mandated that the transition will...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Barry Cook, Edgar Aust
Company: Nielsen
June 15, 1998
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Citation

Cook and Aust (1998a, June 15). Metering television in the digital age. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/metering-television-in-the-digital-age


Research papers

From a thundering roar to a simpering meow

This paper presents the impact of the economic crisis in Asia (which has been labelled ‘Tiger Economy’) and how it is affecting consumers in Indonesia Malaysia and Philippines in terms of their outlook of life lifestyle and values. Apart...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Sylvia Habulan, Moira Manurung, Ng Lay Choon
Company: Nielsen
June 15, 1998
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Citation

Habulan, Manurung and Choon (1998a, June 15). From a thundering roar to a simpering meow. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/from-a-thundering-roar-to-a-simpering-meow


Research papers

The new generasians™

Youth-focused research studies of the past have been less than comprehensive in their coverage of the Asia Pacific region. It has been left to marketers and advertisers to decide whether the findings of North American or European studies can be...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Anthony Dobson, Duncan Morris
Company: Nielsen
June 15, 1998
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Citation

Dobson and Morris (1998a, June 15). The new generasians™. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-new-generasians-


Research papers

Predicting consumers' acceptance of new video technologies

This article overviews consumers interests in new video technologies, which will deliver both high quality video entertainment and Internet/information services, in other words video technologies which bring convergence. Two independent sets of...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Bruce Goerlich, Denman Maroney, Roberta M. McConochie
Company: Nielsen
June 15, 1998
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Citation

Goerlich, Maroney and McConochie (1998a, June 15). Predicting consumers' acceptance of new video technologies. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/predicting-consumers-acceptance-of-new-video-technologies


Research papers

The toughest challenge

This paper discusses the method developed by Nielsen Media Research to gather out-of-home television viewing for children in daycare, school and other situations. Utilizing a personal diary data collection tool, information was gathered from families...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Rachel Mueller-Lust
Company: Nielsen
June 15, 1998
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Citation

Mueller-Lust, R. (1998a, June 15). The toughest challenge . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-toughest-challenge-


Research papers

The Arbitron multi-media personal portable meter

In the 1970s, 1980s and early 1990s Arbitron was a significant provider of formation in the field of audience measurement of television (diaries, set meters and people meters) and radio (diaries). In order to develop a Complete economical multi-media...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Ronald S. Kolessar
Company: Nielsen
June 15, 1998
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Citation

Kolessar, R. S. (1998a, June 15). The Arbitron multi-media personal portable meter. ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-arbitron-multi-media-personal-portable-meter-


Research papers

The brand choice and quantity model

Traditionally, application of household panel data is almost completely limited to more or less descriptive purposes, like demographic consumer profiles, brand switching behaviour or parallel usage. Although the information drawn from these analyses...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Author: Axel Tenbusch
Company: Nielsen
June 15, 1998
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Citation

Tenbusch, A. (1998a, June 15). The brand choice and quantity model . ANA - ESOMAR. Retrieved May 24, 2024, from


https://ana.esomar.org/documents/the-brand-choice-and-quantity-model-