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Research reports

Qualitative research on Dettol promotions

A number of promotional ideas have beendeveloped for Dettol, and it was desired totest the acceptability of these amongst purchasers and potential purchasers of thebrand. The prime objectives of the research reported here were: 1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research on Dettol promotions. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-promotions


Research reports

Qualitative research into Lucozade advertising developments

The future development of Lucozade is being examined,not only because of continuing pressure from the ITCA, but, even more fundamentally, because of declining volume. Accordingly, the objectives of the current researchprogramme were as follows:1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Lucozade advertising developments. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-lucozade-advertising-developments-11213


Research reports

Qualitative research into Harmony hair spray 'Airport 77'

The Agency has developed a new commercial for Harmony Hair Spray known as 'Airport 77', which continues the theme of previous commercials.The visual element of this commercial has been interpreted in a series of storyboards and there is a taped...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
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Citation

, C. (1977a, May 01). Qualitative research into Harmony hair spray 'Airport 77'. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-harmony-hair-spray-airport-77-


Research reports

Quantitative research into gas advertising

Two television commercials have been developed to promote the image of the British Gas Industry, code-named 'NorthSea' and 'Kitchen'.These were subjected to Consumer Evaluation via a HallTest, using 84 respondents in all. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977
×

Citation

, C. (1977a, May 01). Quantitative research into gas advertising. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-gas-advertising


Research reports

Kelloggs rice krispies 'anytime' US commercial test

The objectives of the commercial tests undertaken were: 1. To check the communication of the commercial;2. To check consumer interest in the strategic positioning of Rice Krispies as an "anytime" food. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Kelloggs rice krispies 'anytime' US commercial test. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/kelloggs-rice-krispies-anytime-us-commercial-test


Research reports

Project 3: Advertising concept research

The 'Project 3' product will be presented in 2 rollpacks of 240 sheets per roll, packed side by sidein poly branded as Softex. As a first stage in the development of advertisingconcepts, this research was conducted to establish froma number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/project-3-advertising-concept-research


Research reports

Qualitative research on Dettol press advertising

A press advertising campaign on the theme"Dettol Protects" has been proposed. Sixpotential ads have been suggested. The research was developed to check consumer reaction to eight press advertisements both individually and as a campaign. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
×

Citation

, C. (1977a, April 01). Qualitative research on Dettol press advertising. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-press-advertising


Research reports

Good News press advertising

The objectives of the research were: 1. To assess which of these approaches bestexecuted Good News advertising strategy;2. To explore what effects Hannah Gordon andOlivia Newton-John has on the imagery ofGood News, and what other personalities...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Good News press advertising . ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/good-news-press-advertising-


Research reports

Project Hyacinth advertising report

Following Stage I of the advertising research, theAgency produced four new advertising concepts in theform of press advertisements for Project Hyacinth. Tnespecific objectives of the research were:1. To determine which of the concepts would makethe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Project Hyacinth advertising report. ANA - ESOMAR. Retrieved June 02, 2024, from


https://ana.esomar.org/documents/project-hyacinth-advertising-report