Qualitative research into Lucozade advertising developments

Date of publication: May 1, 1977


The future development of Lucozade is being examined, not only because of continuing pressure from the ITCA, but, even more fundamentally, because of declining volume. Accordingly, the objectives of the current research programme were as follows:

1. To elicit attitudes to the brand and product from diffenent types of consumers/potential consumers;

2. To obtain consumer reactions to the four concepts described above. 

CRAM/Peter Cooper Archive


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