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Maitland, C. N. (1981a, September 01). Researching different promotional approaches. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/researching-different-promotional-approaches
D'Estaing , O. G. (1981a, June 15). Address. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/address
Segnit and Broadbent (1980a, June 15). Area tests and consumer surveys to measure advertising effectiveness . ANA - ESOMAR. Retrieved September 24, 2024, from
Yankelovich, D. (1980a, June 15). Planning advertising strategy. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/planning-advertising-strategy
Grønholdt, L. (1980a, June 15). A dynamic response model. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/a-dynamic-response-model
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market. ANA - ESOMAR. Retrieved September 24, 2024, from
Zeilhofer, H. J. (1977a, June 15). Control of image and of results of advertising in the insurance market (German). ANA - ESOMAR. Retrieved September 24, 2024, from
Ekedahl, S. A. (1977a, March 01). Future ways of communicating with doctors- Analysis of properties and demands of one market. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors
Harmar Brown, F. (1973a, June 15). Summary of the 2nd day's proceedings . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/summary-of-the-2nd-day-s-proceedings-