Resources Library by ANA

Voicing the New Global Immigrant Realities

Underserved consumersBrands are not connecting with the fastest growing group of consumers in Canada and the US who are foreign-born and less understood or celebrated.

Catalogue: North America 2024 - Innovation

Authors: Arundati Dandapani, Nancy Deng

Companies: Procter & Gamble, Generation1.ca

July 5, 2024

PacMachine

Pac-Man doesn't run on his own; he needs the player to guide him to victory. Pac-Man, an icon of the 1980s, is a yellow, pie-shaped character who travels around a maze trying to eat dots and avoid four hunting ghosts. But, what does Pac-Man really...

Catalogue: North America 2024 - Innovation

Authors: Ipsita Ghosh, Daniella Gold

Companies: Kimberly-Clark, ?What if! Innovation

July 5, 2024

Mastering the Behavioural Science Maze

In our daily life, we are constantly flooded with information: while shopping at a grocery store we hear music, we are surrounded with logos and packaging of different brands and marketing tactics, we see and interact with other customers or workers,...

Catalogue: North America 2024 - Innovation

Authors: Michelle Niedziela, Sophia Stafford

Company: HCD Research

July 5, 2024

The Un-Futuristic Future of Vehicles in Latin America

Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...

Catalogue: Latin America 2024

Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros

Companies: Nissan Motor Co., De La Riva Group

April 24, 2024

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024

Author: Carolina Perrot

Company: UUEVO

April 24, 2024

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024

Authors: Adrian Kohan, Olga Bocanegra

Companies: Natura & Co (Avon), Gentedemente

April 24, 2024

Workplace Productivity

In an era marked by rapidly evolving customer expectations, the landscape of workplace productivity is undergoing a profound transformation. Gone are the days when productivity was merely a measure of efficiency and output. Today, it encompasses a...

Catalogue: Latin America 2024

Author: Monica Lemoine

Company: CNC-ViaCiencia

April 24, 2024

Unlocking the Secrets of Agile Information

Mars Wrigley has embarked on a journey to enhance its portfolio with healthier options that cultivate people?s need for more physical, emotional and social resilience. To develop this health and well-being strategy, they combined foundational and...

Catalogue: Asia Pacific 2023 - Innovation

Authors: Thomas Troch, Selma van t Hul

Companies: Human8, Mars Wrigley

November 27, 2023

New Technologies Call for Discussion

We live in a time of VUCA (volatility, uncertainty, complexity, and ambiguity). It is difficult to predict the future as an extension of the present, because so many things happen that are impossible to predict. Who could have predicted the COVID-19...

Catalogue: Asia Pacific 2023 - Innovation

Author: Noriko Kishida

November 22, 2023