Resources Library by ANA

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival

Author: Ramanathan Vythilingam

Company: Unilever

November 2, 2020

Research World (March 2019)

There is a lot that is changing in our industry but the fact is that there are indeed now new technologies, interesting methodologies and ways of thinking that are changing the way in which insights professionals work and deliver their product. It...

Catalogue: Research World 2019

Author: ESOMAR B.V.

March 1, 2019

Data edge summary

Data edge summary from Peter Nash.

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Author: Peter Nash

November 11, 2018

The future is voice

Digital Anthropology is at the heart of our paper. We started by understanding the human relationship with voice technology. We then use the insights from Digital Anthropology to enhance brand love. Here, we provide suggestions on how brands can...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence

Authors: Arpapat Boonrod, Prachawan Ketavan

Company: Kantar

May 13, 2018

Revue Française du Marketing (Octobre 2017)

Bienvenue dans ce troisième numéro de l' année 2016 de la Revue Française duMarketing. Chacun sait que notre discipline se nourrit de champs d' application fortnombreux, à l' image des sujets abordés dans ce numéro de notre...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

October 1, 2017

Research World (January-February 2017)

The very structure of the industry is changing, fueled by rapid developments in technology and new entrants into the market. As data collection becomes increasingly automated, the added value has shifted from collecting data to interpreting and...

Catalogue: Research World 2017

Author: ESOMAR B.V.

February 1, 2017

Research World (October 2016)

In an increasingly fast-paced environment with big data pouring in from all directions, using the word “tough” to describe the volatility, uncertainty, complexity and ambiguity (VUCA) of the business context is an understatement. What does...

Catalogue: Research World 2016

Author: ESOMAR B.V.

October 15, 2016

From ground up to the sky!

Imagine that you can see everything from the sky, imagine that you can track all the movements of the people in each city, imagine you crunch all the numbers, think how many decisions would help this data, imagine how outdoor media would transform...

Catalogue: Congress 2016: #WOW

Author: Daniel Cuende

September 22, 2016

Research World (September 2016)

Our industry is expanding with new entrants. Data scientists, search engines, consultants are analyzing data while data comes from a huge range of new sources including 'wearables,' internet of things and many more. How do these diverse group of...

Catalogue: Research World 2016

Author: ESOMAR B.V.

September 15, 2016