Resources Library by ANA

Lei Geral de Proteção de Dados (LGPD)

Data protection is an important element of the insights and data analytics sector. In this session, join Carolina Fairbanks for the latest news regarding the LGPD, Brazil's new data protection law. We will cover what you need to know about the law,...

Catalogue: Insights Festival 2020

Author: Carolina Fairbanks

September 16, 2020

Mobile trend (Portuguese)

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population's expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019

Authors: Edmar Bulla, Enric Cid

Company: Netquest

April 9, 2019

Mobile trend

In Brazil, there is more than one smartphone per inhabitant and through these devices technology has become part of daily routines, meeting the population’s expectations to stay connected at all times and anywhere. In view of that, Croma has...

Catalogue: Latin America 2019

Authors: Edmar Bulla, Enric Cid

Company: Netquest

April 7, 2019

Are you listening?

With Givaudan, a company always at the forefront of consumer insights of the flavours and fragrances industries, we jointly carried out a qualitative and quantitative exploration on Twitter, Facebook and Instagram to understand RTD and beer...

Catalogue: Latin America 2019

Authors: Sebastián Silva, Damián Suárez

Companies: Mega Research, Givaudan

April 7, 2019

The road to happiness

A brand in crisis. A cut-throat category. No money to spend. How do you rebuild a brand after it has made headlines for all the wrong reasons? Oi used emotion and smart research to wipe out marketing waste and begin the climb back to happiness.

Catalogue: Latin America 2019

Authors: Celia Nishio, Juliana Romano

Company: System1 Research Ltd

April 7, 2019

Neuroscience applied

How to effectively communicate a social media campaign that encourages reporting against child and adolescent abuse? In a pro-bono copy-testing study, we optimized the Liberta Institute's campaign, which contributed to an increase in 10.3% of abuse...

Catalogue: Latin America 2019

Authors: Aline Souza, Janaína Brizante

Company: Nielsen

April 7, 2019

UX research in a developing country

Research complex banking themes within a financially impaired culture. Can UX research help both business and users to achieve understanding and build a relationship? We wanted to provide an easy to use, simple and intuitive digital channel to low...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Authors: Camila Borja, Luciano Lauri Pires

November 11, 2018

The future of life insurance

Based on an in-depth analysis of what ‘life’ means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better.

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

November 27, 2017

The future of life insurance

Based on an in-depth analysis of what life means to Brazilians, we changed the life insurance industry: instead of compensating death, we created a new equation value to reward those who want to live more and live better. Itaú Unibanco (the...

Catalogue: Congress 2017: Visionary

Authors: Claudia Furniel, Gabriel Milanez, Luiza Baffa, Maisa Gennari

September 2, 2017