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Research papers

Comments on the first session

Comment to the papers presented in the first session of the ESOMAR Seminar: "From market research to advertising strategy and vice-versa".

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Author: Jacques E. Andriessens
June 15, 1973
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Citation

Andriessens, J. E. (1973a, June 15). Comments on the first session. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/comments-on-the-first-session


Research papers

The main marketing (and research) problems of the communication industry (German)

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry-german-


Research papers

The main marketing (and research) problems of the communication industry

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Uwe Johannsen
June 15, 1972
×

Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry


Research papers

International markets for the communications industry

For the purpose of this paper the communications industry includes the press, radio, television and fairs. All these media have a substantial secondary market. The primary market is represented by the audience, the communication targets; the...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Károly Ravasz
June 15, 1972
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Citation

Ravasz, K. (1972a, June 15). International markets for the communications industry . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/international-markets-for-the-communications-industry-


Research papers

Recent trends in the development of markets and market shares in the Federal Republic of Germany

Invited to make a contribution about "recent trends" I am in a dilemma to find out: what is "recent" - the last year, the last three, five or ten years ? I think we should accept the following definition: It is not important, since what time a trend...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Klaus P. Landgrebe
June 15, 1972
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Citation

Landgrebe, K. P. (1972a, June 15). Recent trends in the development of markets and market shares in the Federal Republic of Germany. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/recent-trends-in-the-development-of-markets-and-market-shares-in-the-federal-republic-of-germany


Research papers

Product research in the communication industry

Instead of giving a listing of all kinds of product research which could be done for the communication industry, a view is given of the several research projects which were carried out for a regional newspaper in the last 5 years . The research was...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Piet L. C. Nelissen, H. G. J. Beeren
June 15, 1972
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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-


Research papers

Market segmentation and target groups

Our subject refers to a partial field in preparatory work for marketing decisions in the communication industry - that is one way of handling the available data. We shall not treat analytical techniques as forecasting or decision processing which...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Friedrich Wendt
June 15, 1972
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Citation

Wendt, F. (1972a, June 15). Market segmentation and target groups . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/market-segmentation-and-target-groups-


Research papers

Possible future developments in the field of communications

It is a large order; it is also a blanket order, in that sense that an infinity of communications of widely differing content could bear that title. I have chosen to dwell on possible changes in the mass media; in examining these changes, I have...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Author: Jean Mée
June 15, 1972
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Citation

Mée, J. (1972a, June 15). Possible future developments in the field of communications . ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/possible-future-developments-in-the-field-of-communications-


Research papers

The choice among media

Most of the research done up to now with regard to the choice of media has been either at the level of the audience or at the level of communication. Audience surveys of major media categories are necessary, but they are not sufficient. Large-scale...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Authors: Jacques Durand, Marcel Marc
June 15, 1971
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Citation

Durand and Marc (1971a, June 15). The choice among media. ANA - ESOMAR. Retrieved May 29, 2024, from


https://ana.esomar.org/documents/the-choice-among-media