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The main marketing (and research) problems of the communication industry

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Uwe Johannsen

Abstract:

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the communication industry and 2. The future trends of the media.

Uwe Johannsen

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Research Papers

The main marketing (and research) problems of the communication industry (German)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Uwe Johannsen

 

June 15, 1972

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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry-german-


Research Papers

Product research in the communication industry

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry

Authors: Piet L. C. Nelissen, H. G. J. Beeren

 

June 15, 1972

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Citation

Nelissen and Beeren (1972a, June 15). Product research in the communication industry . ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/product-research-in-the-communication-industry-


Research Papers

Exit: Marketing research industry

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Martin van Mesdag

 

June 15, 1973

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Citation

van Mesdag, M. (1973a, June 15). Exit: Marketing research industry. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/exit-marketing-research-industry


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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry. ANA - ESOMAR. Retrieved June 02, 2025, from


https://ana.esomar.org/documents/exit-marketing-research-industry