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The main marketing (and research) problems of the communication industry

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Uwe Johannsen

Abstract:

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the communication industry and 2. The future trends of the media.

Uwe Johannsen

Author

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Research Papers

The outlook for publishing in Europe

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Rudolf W. Boos

 

June 15, 1981

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Citation

Boos, R. W. (1981a, June 15). The outlook for publishing in Europe. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/the-outlook-for-publishing-in-europe


Research Papers

The main marketing (and research) problems of the communication industry (German)

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Uwe Johannsen

 

June 15, 1972

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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/the-main-marketing-and-research-problems-of-the-communication-industry-german-


Research Papers

Cultural industries

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Jacques Antoine, Michel Salomon

 

November 1, 1979

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Citation

Antoine and Salomon (1979a, November 01). Cultural industries. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/cultural-industries


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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry. ANA - ESOMAR. Retrieved March 23, 2023, from


https://ana.esomar.org/documents/cultural-industries