The main marketing (and research) problems of the communication industry

Date of publication: June 15, 1972

Author: Uwe Johannsen


After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the communication industry and 2. The future trends of the media.

Uwe Johannsen


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