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The main marketing (and research) problems of the communication industry (German)

Date of publication: June 15, 1972

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Author: Uwe Johannsen

Abstract:

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the communication industry and 2. The future trends of the media.

Uwe Johannsen

Author

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Research Papers

New market research instruments through the application of high technologies (German)

Catalogue: ESOMAR Congress 1987

Author: Heinrich A. Litzenroth

Company: GfK

September 1, 1987

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Citation

Litzenroth, H. A. (1987a, September 01). New market research instruments through the application of high technologies (German). ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/new-market-research-instruments-through-the-application-of-high-technologies-german-


Research Papers

Use of factor analysis and cluster analysis in market segmentation and consumer typology (German)

Catalogue: ESOMAR/WAPOR Congress 1969

Author: Klaus Ragnitz

 

June 15, 1969

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Citation

Ragnitz, K. (1969a, June 15). Use of factor analysis and cluster analysis in market segmentation and consumer typology (German). ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/use-of-factor-analysis-and-cluster-analysis-in-market-segmentation-and-consumer-typology-german-


Research Papers

Order form research for trade conscious marketing (German)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Author: Manfred Schürmeyer

Company: Nielsen

September 1, 1974

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Citation

Schürmeyer, M. (1974a, September 01). Order form research for trade conscious marketing (German). ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing-german-


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Citation

Johannsen, U. (1972a, June 15). The main marketing (and research) problems of the communication industry (German). ANA - ESOMAR. Retrieved June 09, 2023, from


https://ana.esomar.org/documents/order-form-research-for-trade-conscious-marketing-german-