The main marketing (and research) problems of the communication industry (German)

Date of publication: June 15, 1972

Author: Uwe Johannsen

Abstract:

After an introduction into the main problems of publishing today (selling on two markets, concentration, total competition, new technologies, etc.), the following work is subdivided into two main sections: 1. Marketing and research of the communication industry and 2. The future trends of the media.

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