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Berg, Gunnefur and Grenabo (1989a, September 01). New techniques in product development using quantitative socio-cultural mapping and qualitative typology research to identify Sspecific target groups. ANA - ESOMAR. Retrieved September 26, 2024, from
Dalen, E. (1989a, June 15). Research on values and consumer trends in Norway. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/research-on-values-and-consumer-trends-in-norway
Hofmeyr, J. (1989a, June 15). Mobilizing values to slice up the market. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/mobilizing-values-to-slice-up-the-market
Shalofsky, I. (1989a, June 15). Fragrance choice and perceptual mapping. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/fragrance-choice-and-perceptual-mapping
Byrne-Quinn and Roe (1988a, June 15). Brand mapping. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/brand-mapping
Gupta, D. (1984a, June 15). Some practical guidelines for selecting an appropriate perceptual mapping technique. ANA - ESOMAR. Retrieved September 26, 2024, from
Baschnonga and Lubbock (1984a, January 25). The changing information needs of the business community. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/the-changing-information-needs-of-the-business-community
Rice, J. (1983a, June 15). Strategic marketing needs strategic research. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/strategic-marketing-needs-strategic-research
Huisman, D. (1982a, June 15). How to overcome the recession?. ANA - ESOMAR. Retrieved September 26, 2024, from
https://ana.esomar.org/documents/how-to-overcome-the-recession-