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How to overcome the recession?

Date of publication: June 15, 1982

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times

Company: SKIM

Author: Dirk Huisman

Abstract:

In this contribution we investigate the dynamics in the population of enterprises. Enterprises are established or taken over, expand or suffer cut-backs. The result of the development of all these individual firms is the economic change which confronts us all. We have tried to map out the dynamics as well as describing the development of individual enterprises. As the recession is the debit balance of the development of all firms individually, so will economic recovery have to come from these same firms.

Dirk Huisman

Author

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Huisman, D. (1982a, June 15). How to overcome the recession?. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/does-recession-open-new-fields-to-marketing-research-