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Kratz, H. (1984a, June 15). The relative position of media planning and the relative importance in making one's own research and planning. ANA - ESOMAR. Retrieved September 24, 2024, from
Thornes, D. L. (1984a, April 11). Does media research affect media planning. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/does-media-research-affect-media-planning
Ernst, O. (1984a, April 11). The past is the future again. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-past-is-the-future-again
Speetzen and Vorster (1984a, April 11). Theory and practice of media mix decisions . ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/theory-and-practice-of-media-mix-decisions-
Ernst, O. (1984a, April 11). Opening of the seminar. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/opening-of-the-seminar-2465
Ernst, O. (1984a, April 11). Summing up. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/summing-up-2466
Day, Wilkins, Twyman and Woodham (1983a, June 15). The psychology of radio listening. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/the-psychology-of-radio-listening
Noelle-Neumann and Tennstädt (1982a, June 15). Off the beaten track. ANA - ESOMAR. Retrieved September 24, 2024, from
https://ana.esomar.org/documents/off-the-beaten-track
Mather , M. R. (1982a, June 15). The classification of radio audiences in terms of needs, psychographics and interests. ANA - ESOMAR. Retrieved September 24, 2024, from