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Introduction

Date of publication: June 15, 1980

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Guy Consterdine

Abstract:

Readership figures can be a matter of life or death to a newspaper or magazine because they have such a close and immediate effect on its advertising revenue. Consequently great attention is focussed on every aspect of the techniques used in print media research, and as a result it is a rapidly evolving and sometimes controversial area.

Guy Consterdine

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Research Papers

Introduction

Catalogue: New Monograph Series Vol.6: Market Research And Information Technology

Author: Bill Blyth

 

August 1, 1998

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Citation

Blyth, B. (1998a, August 01). Introduction. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/introduction-5273


Research Papers

Introduction

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Richard M. Seitz

 

March 1, 1979

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Citation

Seitz, R. M. (1979a, March 01). Introduction. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/introduction


Research Papers

Introduction

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers

Author: Gottfried Thiel

Company: Nielsen

June 15, 1982

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Citation

Thiel, G. (1982a, June 15). Introduction. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/introduction-2222


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The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
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Advertising and marketing research (French) Authors: Philippe De Vendeuvre
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Market research for petroleum products in the automotive field Authors: D. Leerentveld
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Citation

Consterdine, G. (1980a, June 15). Introduction. ANA - ESOMAR. Retrieved May 13, 2025, from


https://ana.esomar.org/documents/introduction-2222