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Research papers
The role of the readers of Panorama and Grazia in the interpersonal communication process (Italian)
The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.
Catalogue: Seminar 1983: Publishing A Better Product
Authors: Arnaldo Aisa, Luisa Pogliana
November 23, 1983
Research papers
The role of the readers of Panorama and Grazia in the interpersonal communication process
The paper illustrates the first application in Italy of two new qualitative variables applied to the study of readership.
Catalogue: Seminar 1983: Publishing A Better Product
Authors: Arnaldo Aisa, Luisa Pogliana
November 23, 1983
Research papers
Summary: How to triple sales through innovation in a conservative environment
"Passendale" is a remarkably successful case history in the product and brand development area. Not so much due to a unique research programme but more to the external environment in which it was executed and to the results obtained.
Catalogue: Seminar 1983: New Product Development
Author: Wim van Hees
October 2, 1983
Research papers
Providing guidance for decisions regarding labor market policy: The influence growing scepticism of technology has upon the choice of engineering as a field of study (German)
The Allensbach investigation on the impact growing scepticism toward technology has upon the choice of engineering as a field of study at first glance seems to represent a case where the original question is already outdated by the time the results...
Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Author: Rüdiger Schulz
Company: Institut für Demoskopie Allensbach GmbH
June 15, 1983
Research papers
Technology, the family, and consumer behavior
The purpose of this paper is to propose that consumer research can contribute even more if some efforts were to be spent - by researchers and corporate managers alike - on observing how consumers interact with technology, that is to say, with the...
Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: Franco M. Nicosia
June 15, 1983
Research papers
