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Research for more effective product assortment decisions

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Company: Philips International

Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Abstract:

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market necessitate a producer to only carry a small assortment.

René Striekwold

Author

This is a long description of some author details.

Wytze J. Feringa

Author

This is a long description of some author details.

Rob R. van den Heuvel

Author

This is a long description of some author details.

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Citation

Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved June 03, 2025, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development