Back

Research for more effective product assortment decisions

Date of publication: June 15, 1984

Catalogue: ESOMAR Congress 1984: What We Have Learned From The Recession

Company: Philips International

Authors: René Striekwold, Wytze J. Feringa, Rob R. van den Heuvel

Abstract:

The main purpose of this paper is to describe how specific research methods were used to support the decision making regarding the very recent introduction of new cooking equipment on the Dutch market. Specific characteristics of this market necessitate a producer to only carry a small assortment.

René Striekwold

Author

This is a long description of some author details.

Wytze J. Feringa

Author

This is a long description of some author details.

Rob R. van den Heuvel

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Safer assortment decisions by experimental design

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Egon Huppert

Company: Nielsen

August 1, 1975

×

Citation

Huppert, E. (1975a, August 01). Safer assortment decisions by experimental design. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/safer-assortment-decisions-by-experimental-design


Research Papers

Can you reduce product assortment?

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Stephen P. Needel

 

April 19, 2005

×

Citation

Needel, S. P. (2005a, April 19). Can you reduce product assortment? . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/can-you-reduce-product-assortment-


Research Papers

Optimal assortment and planogram development

Catalogue: Retail 2007

Author: Ian Addie

Company: Nunwood

February 19, 2007

×

Citation

Addie, I. (2007a, February 19). Optimal assortment and planogram development. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development


  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

Striekwold , Feringa and van den Heuvel (1984a, June 15). Research for more effective product assortment decisions. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/optimal-assortment-and-planogram-development