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Research papers

The 'new' qualitative research: The how?

This comment suggests that good research, conducted by competent researchers, will achieve a considerable degree of agreement. It is not, after all, the intention (or the expectation) of the ‘new’ qualitative researchers to come up with...

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Author: ESOMAR B.V.
January 1, 1987
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Citation

B.V., E. (1987a, January 01). The 'new' qualitative research: The how?. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/the-new-qualitative-research-the-how-


Research papers

International advertising

Introductory paragraph to "International advertising" section of the book "Market researcher look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). International advertising . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/international-advertising-


Research papers

Strategy

Introductory paragraph to section "Strategy" of the book "Market Researchers Look at Advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Strategy . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/strategy-


Research papers

Media planning

Introductory paragraph to "Media Planning" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Media planning . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/media-planning-


Research papers

Miscellaneous

Introductory paragraph to "Miscellaneous" section of the book "Market researches look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Miscellaneous. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/miscellaneous


Research papers

Creative development

This subject has always been central to the advertising agency researcher. The creative department is the agency’s factory, on which all else depends. The researcher not only supplies some of its raw material, he provides the oil which keeps the...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Creative development . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/creative-development-


Research papers

Media research

Introductory paragraph to the "Media research" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Media research. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/media-research-1957


Research papers

Evaluation

Introductory paragraph to "Evaluation" section of the book "Market researchers look at advertising".

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
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Citation

B.V., E. (1980a, June 15). Evaluation . ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/evaluation-


Research papers

How advertisements work

It can be argued that this subject is the most worthwhile for a researcher to work on. It is possible to make major contributions without using the words 'works’ or ‘effective’. However, this concept always underlies all the rest. In a...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Author: ESOMAR B.V.
June 15, 1980
×

Citation

B.V., E. (1980a, June 15). How advertisements work. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/how-advertisements-work