Resources Library by ANA

Corporate planning, computer services and market research

The shift from primary and manufacturing industries to the service sector continues in the industrialized nations of the West. Within the service industries, the emphasis is now on the production and distribution of organised information. The age of...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Authors: Andrew C. Gross, Peter M. Banting

June 15, 1985

Opening remarks (French)

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: know- ledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jacques de Keyser

June 15, 1985

Opening remarks

There are three simultaneous revolutions currently underway: technology, sociology and ethics, all of which are in a constant state of inter-reaction with the others. All three call into question the three dimensions of existence: knowledge, action...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jacques de Keyser

June 15, 1985

The emergence of home banking (French)

We now see the development of home banking as an inevitable trend: the technology involved has proven reliable, with new applications being developed at a rapid pace. Furthermore, a market for these new services clearly exists already, and — in...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services

Author: Jean Hussenet

February 1, 1985

Assessing worldwide market potential through on-line data banks

The trend towards multinational marketing is growing. Fewer companies now dominate fields such as housekeeping products, health and beauty aids, paper products, hot and cold beverages and so on. Increasingly, the potential for international expansion...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research

Author: Jacques Chahine

Company: Nielsen

June 15, 1984

United Kingdom

Industrial market research is usually regarded as a specialist area within the wide spectrum of market research. While a lot of industrial market research comprises small qualitative and desk research studies using the techniques of economic...

Catalogue: Seminar 1981: Industrial Marketing Research

Author: Lionel Gordon

October 1, 1981

The outlook for publishing in Europe

In the field of publishing, an important process of structural change has taken place since the beginning of the seventies. This restructuring process was largely caused by the development of consumer behaviour, which was especially strongly...

Catalogue: Seminar 1981: Publishing in the 1980's

Author: Rudolf W. Boos

June 15, 1981

The symbolism of fashion

This paper sets out to examine the reciprocal relationship between fashion and adolescent development and to provide insight into the role which fashion plays in the life of the teenager. By explaining the symbolic nature of observable British...

Catalogue: Seminar 1980: Children And Young People

Author: Susan A. Fisher

June 15, 1980

Le Pelerin

The researches conducted on the readership of LE PELERIN show clearly that the public is more traditional than French Society as a whole. But it doesn't mean that to go on living, it must not adapt itself to new ways of reading magazines or new forms...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Author: Anne Coudreau

November 1, 1979