Abstract:
We now see the development of home banking as an inevitable trend: the technology involved has proven reliable, with new applications being developed at a rapid pace. Furthermore, a market for these new services clearly exists already, and â in our opinion cannot help but expand in the future. Now is the time to lay the groundwork for future growth and future decisions, if we are to succeed in implementing what is truly a "technology of the future". There is no time to lose, since, in our opinion, "keeping up with the times comes down to an ability to live ahead of our times, i.e. to plan for tomorrow.
Research Papers
The evaluation of the psycho-sociological and socio-cultural approach in the elaboration of the marketing policy followed by the Credit Lyonnais in the 70s (French)
Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Bernard Sue
 
June 15, 1982
