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Research papers

Research on perceptions of quality of service among clients and branch personnel

The paper concentrates on findings and conclusions from research studies among retail bank-customer subgroups on one hand, and among personnel in SR-BANK on the other. Some service concepts will evolve, as will some possible psychographic...

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Author: Geir Sandgren
February 1, 1985
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Citation

Sandgren, G. (1985a, February 01). Research on perceptions of quality of service among clients and branch personnel . ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/research-on-perceptions-of-quality-of-service-among-clients-and-branch-personnel-


Research papers

Quality of service in the branch

The paper describes a study undertaken to define and measure the quality of branch service in the TSB, perceived from the viewpoints of both customers and staff.

Catalogue: Seminar 1985: Assessing And Improving The Quality Of Financial Services
Authors: Gillian S. Greenway, Peter W. Southgate
February 1, 1985
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Citation

Greenway and Southgate (1985a, February 01). Quality of service in the branch. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/quality-of-service-in-the-branch


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions (French)

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
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Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions-french-


Research papers

The importance of socio-cultural change in the definition of a corporate image for financial institutions

Socio-cultural change- is having a very powerful impact on European societies today, in 1981-1982. Comparison of the nine European observatories (carried out by the RISC network in 1981) shows that out of the 30-40 socio-cultural trends, 22 are...

Catalogue: EFMA/ESOMAR Seminar 1982: How Research Can Help Financial Organisations Communicate Internally And Externally
Author: Jacques Paitra
June 15, 1982
×

Citation

Paitra, J. (1982a, June 15). The importance of socio-cultural change in the definition of a corporate image for financial institutions. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-importance-of-socio-cultural-change-in-the-definition-of-a-corporate-image-for-financial-institutions


Research papers

Marketing long haul holidays to Australia

This paper is concerned with the use of market research to adjust the marketing stance of the Australian Tourist Commission in the light of changing conditions in their main European markets, so that the appeal of Australia is maximised as a long...

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Authors: John Goldsworthy, Chris Friend, Judy Morrell
Company: Marplan Forschungsgesellschaft mbH
June 15, 1982
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Citation

Goldsworthy, Friend and Morrell (1982a, June 15). Marketing long haul holidays to Australia. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-long-haul-holidays-to-australia


Research papers

The degree of information in advertisements

The degree of information contained in advertisements currently is a hot issue. Some consider it part of the social responsibility of marketing people not to publish only 'empty' advertisements, others have stated that more informative advertisements...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Authors: Costa Tchaoussoglou, Rob R. van den Heuvel, Jetty M. M. Plasschaert
June 15, 1981
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Citation

Tchaoussoglou , van den Heuvel and Plasschaert (1981a, June 15). The degree of information in advertisements. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-degree-of-information-in-advertisements


Research reports

Qualitative research on Nulon advertising

In the face of increasing competitive pressureReckitt Products Ltd., have decided on anadvertising strategy aimed, primarily at loyal Nulon users with a view to supporting and encouraging that loyalty.To this end, three advertising positioning...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979
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Citation

, C. (1979a, July 01). Qualitative research on Nulon advertising. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nulon-advertising


Research papers

A new way in the measure of the interviewed's reaction (French)

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction (French). ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction-french-


Research papers

A new way in the measure of the interviewed's reaction

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
×

Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction