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Research papers

United Kingdom

Industrial market research is usually regarded as a specialist area within the wide spectrum of market research. While a lot of industrial market research comprises small qualitative and desk research studies using the techniques of economic...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Lionel Gordon
October 1, 1981
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Citation

Gordon, L. (1981a, October 01). United Kingdom. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/united-kingdom


Research papers

Fed. Rep. Of Germany

During the last 10 years IMR has enjoyed a positive evolution, expressed not only in terms of volume of research, but also of the increasing application of more- sophisticated methods and evaluation techniques. The expected future development of IMR...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Peter Bornitz
Company: Infratest dimap Gesellschaft fur Trend- und Wahlforschung mbH
October 1, 1981
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Citation

Bornitz, P. (1981a, October 01). Fed. Rep. Of Germany. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/fed-rep-of-germany


Research papers

Industrial market segmentation

The author proposes that segmentation should play a greater role in industrial marketing planning and strategy formulation. After analysing the basic characteristics of industrial markets and the different approaches/styles of marketing, he then goes...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Laszlo Unger
Company: Givaudan
October 1, 1981
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Citation

Unger, L. (1981a, October 01). Industrial market segmentation . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/industrial-market-segmentation-


Research papers

The image of industry

Is French Industry valued and acknowledged by the French? What is its place in regards to other economic sectors (primary, tertiary)? Are the french favourable to large industrial firms holders of the developing life-styles?. These are the questions...

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Alain Meyer
October 1, 1981
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Citation

Meyer, A. (1981a, October 01). The image of industry . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-image-of-industry-


Research papers

France

This paper is based upon:A) the writer's knowledge of the market in France;B) Contacts with other agencies involved in IMR and " in-house " industrial market research departments.

Catalogue: Seminar 1981: Industrial Marketing Research
Author: Jean Oddou
October 1, 1981
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Citation

Oddou, J. (1981a, October 01). France. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/france


Research papers

The public relations activities of industrial associations in Western Europe, the United States and Japan

This paper highlights the principal findings from this multi-national research effort. Particular attention is focused on the need for such data; the differences and similarities between industrial association and corporation public relations...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: James Culley
June 15, 1981
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Citation

Culley, J. (1981a, June 15). The public relations activities of industrial associations in Western Europe, the United States and Japan. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-public-relations-activities-of-industrial-associations-in-western-europe-the-united-states-and-japan


Research papers

Industrial sampling

There is no doubt that the quality or rather the reliability with which findings of any type of market research can be translated into practical use, is heavily dependent on the final sample that has been obtained. The sample directly deriving from...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Author: Robert J. Stegeman
May 1, 1981
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Citation

Stegeman, R. J. (1981a, May 01). Industrial sampling . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/industrial-sampling-


Research papers

Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets

This paper reviews the main problems and their character and presents examples of the way they have been tackled by Industrial Market Research by means of case study. Specifically we address the problems of: 1. universe definition; 2. sample design;...

Catalogue: Seminar 1981: Sampling Problems And Data Collection
Authors: Bryan E. Atkin, Tore Moritz Larsen
May 1, 1981
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Citation

Atkin and Larsen (1981a, May 01). Problems of sampling, interviewing and grossing procedures for large-scale representative surveys in industrial markets. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/problems-of-sampling-interviewing-and-grossing-procedures-for-large-scale-representative-surveys-in-industrial-markets


Research papers

How industry buys

This paper is an expansion and an updating of a major survey conducted in 1970 by the journal, Scientific American. Entitled How Industry Buys, 1970. That study was designed to measure the influence of ten major groups on the purchasing decision. The...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Robert A. Erickson, Andrew C. Gross
June 15, 1979
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Citation

Erickson and Gross (1979a, June 15). How industry buys. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/how-industry-buys