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Research papers

Could I just ask you a few questions as you have sex on this park bench?

This presentation describes the approach and findings of a qualitative research study conducted in the United Kingdom on behalf of the Department of Health. In gathering data, the need for research agencies to drive innovation in methodology is...

Catalogue: Congress 2009: Leading The Way
Authors: Anna Thomas, Rupal Mathur
September 22, 2009

Research papers

Global cities forum

Global cities resonates with the Frontiers theme of this congress in three ways: • We look at methodological frontiers by exploring the potential for using deliberative research techniques internationally. while much has been said about what...

Catalogue: Congress 2008: Frontiers
Authors: Emily Gray, Julie McQueen
Company: Ipsos MRBI
September 15, 2008

Research papers

Happy malcontents

What increases our happiness? Does wealth make us less stressful and happier? Does stress make us unhappy? What is the relation between our material as well as psychological well-being on one hand and satisfaction with social conditions on the other?...

Catalogue: Congress 2007: Excellence
Author: Krzysztof Zagorski
September 19, 2007

Research papers

In search of excellence

This presentation provides an analysis of the emergence, evolution and future of qualitative market and social research, based on a review of its history in terms of the psycho-social, political, economic, marketing, and technological changes over...

Catalogue: Congress 2007: Excellence
Author: Peter Cooper
Company: QRi Consulting Ltd.
September 19, 2007

Research papers

Research in popular culture

The talented people we want to attract to our profession are likely to have only a basic knowledge of who we are and what we do, as do most of the public.This paper explores the image of market and social research portrayed in film, television,...

Catalogue: Asia Pacific 2007
Authors: John Sergeant, James Lane
March 12, 2007

Research papers

Save The Children

The work has been two-tailed and so the paper is:• Part I addresses the potential for working pro bono (unpaid for a good cause) with market research, the difficulties experienced and arrive at suggestions for how these could be overcome in the...

Catalogue: Congress 2006: Foresight
Authors: Henrik Hall, Marie Florence Madom, Luisa Mercedes Ravelo
Company: CIBLE
June 15, 2006

Research papers

The Arab as a man

This paper explores methods to decode 'masculinity' from the collective unconscious through the eyes of the Arab culture, focusing in this study on Saudi Arabia. It is an attempt to propose and demonstrate methodologies which would help in decoding...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Krishna Patnaik, Houda Koussa
November 28, 2004

Research papers

Making data dance

What are the environmental, social and economic dimensions of sustainable development at a regional level?This key question led to the search for an indicator system that could measure it. The author differentiates between the subjective quality of...

Catalogue: ESOMAR Responsible Marketing 2004
Author: Dieter Korczak
May 11, 2004

Research papers

Direct measurement of living standards in New Zealand

The paper gives an overview of a series of linked research studies on living standards, carried out in New Zealand over the past four years. The studies were conducted by the authors, aided by other scholars.The paper is in five parts. Following an...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: John Jensen, Vasantha Krishnan, Matt Spittal
May 9, 2004