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Research reports

Qualitative on new fragrance concept for Yardley

The objectives of the research reported here were to determine which of the eight concepts available hadthe widest appeal for women within the requirements ofexclusivity end sophistication.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative on new fragrance concept for Yardley. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-on-new-fragrance-concept-for-yardley


Research reports

Qualitative research into ingredients for a relaunch of Sunsilk range

Elida Gibbs is planning to relaunch the Sunsilk rangein 1977 concentrating in particular on Shampoo and Hairsprayand to a lesser degree upon Aerosol Setting Lotion.Qualitative research was required in order to evaluateseveral alternative new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative research into ingredients for a relaunch of Sunsilk range. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-ingredients-for-a-relaunch-of-sunsilk-range


Research reports

Qualitative research into Jif cooking aids

Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produceda range of concept boards depicting four line extensionsfor Jif. The specific objectives of the research were:1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative research into Jif cooking aids. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-jif-cooking-aids


Research reports

Qualitative research into a 30% Bran Flakes advertising development

Earlier qualitative research by CRAM Ltd in March 1976 indicated that of all the advertising approachesdeveloped by JWT Ltd. for 30% Bran Flakes, the mostfruitful was 'Town Mouse'.This has now been developed into a finished form, andaccordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Qualitative research into a 30% Bran Flakes advertising development. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-a-30-bran-flakes-advertising-development


Research reports

Setlers assesment of Scottish test relaunch material

In late May 1975, a reformulated version of Setlers wasintroduced into Scottish Test Market with the aim ofboosting Setlers sales and taking sales from other brandson the market, notably Rennies. The product had a differentflavor and packaging from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Setlers assesment of Scottish test relaunch material. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/setlers-assesment-of-scottish-test-relaunch-material


Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Research reports

Munchmallows: Qualitative research on new product size and pack

United Biscuits has developed a form of Munchmallow whichis smaller than the existing product but still larger thanJacobs. It is proposed to market these in packs of eightat 20p. It is proposed that they should still be foil-wrappedbut presented in a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Munchmallows: Qualitative research on new product size and pack. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/munchmallows-qualitative-research-on-new-product-size-and-pack


Research reports

Qualitative research into 'laughter' tv advertising

Previous qualitative research has identifiedthe optimum positioning for the product, and further researchwas required on a 'Laughter' TV advertisement in order to:1. Determine the communication of theapproach, at both an overt and adeeper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Qualitative research into 'laughter' tv advertising. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-laughter-tv-advertising


Research reports

Good news packs research

Three possible new packs have been designed for Good News. The objectives of this research were to assess reactions tothe three new packs relative to the current pack in threemain areas, namely:1. To assess reactions to the packs in thecontext of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Good news packs research. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/good-news-packs-research