Qualitative research into ingredients for a relaunch of Sunsilk range

Date of publication: June 1, 1976

Abstract:

Elida Gibbs is planning to relaunch the Sunsilk range in 1977 concentrating in particular on Shampoo and Hairspray and to a lesser degree upon Aerosol Setting Lotion. Qualitative research was required in order to evaluate several alternative new ingredients and variants both individually in the context of Shampoo and Hairspray and in relation to a matching range in terms of hair/product classifications and ingredients. 

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