Qualitative research into ingredients for a relaunch of Sunsilk range
Abstract:
Elida Gibbs is planning to relaunch the Sunsilk range in 1977 concentrating in particular on Shampoo and Hairspray and to a lesser degree upon Aerosol Setting Lotion. Qualitative research was required in order to evaluate several alternative new ingredients and variants both individually in the context of Shampoo and Hairspray and in relation to a matching range in terms of hair/product classifications and ingredients.
This could also be of interest:
Research Reports
Sunsilk qualitative research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1979
Research Reports
Qualitative research into the shampoo market
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
Research Reports
Qualitative research into Sunsilk conditioner variant alternatives
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 11, 1975
