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Research papers

Marketing research in Western European capitalistic countries (French)

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jean S. Sugdury
June 15, 1973
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Citation

Sugdury, J. S. (1973a, June 15). Marketing research in Western European capitalistic countries (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-western-european-capitalistic-countries-french-


Research papers

Marketing research in Western European capitalistic countries

This paper tries to make a sketch of the general frame in which Marketing Research operates, and draw some conclusions on its means, possibilities and difficulties. The tendencies which are nowadays in development in Europe are then succinctly...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Author: Jean S. Sugdury
June 15, 1973
×

Citation

Sugdury, J. S. (1973a, June 15). Marketing research in Western European capitalistic countries. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-research-in-western-european-capitalistic-countries


Research papers

1971 present state of marketing in French firms (French)

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
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Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/bilan-1971-du-marketing-dans-les-entreprises-francaises


Research papers

1971 present state of marketing in French firms

Effective integration of techniques, marketing consultant's responsibility, firms' expectations in coming years: this evaluation is the outcome of a survey carried out in 1971 by GMV among a hundred or so French firms of varying sizes and activities.

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: J. Giroire
September 1, 1972
×

Citation

Giroire, J. (1972a, September 01). 1971 present state of marketing in French firms. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/1971-present-state-of-marketing-in-french-firms


Research papers

Marketing in the realm of purchasing

The aim of purchase marketing research is the acquisition of comprehensive knowledge of the purchase markets. It is the inspectable prerequisite to bringing into play purchasing strategy and tactics. The problem of purchase marketing research...

Catalogue: The European Marketing Research Review 1969
Author: Jurgen H. Lietz
August 1, 1969
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Citation

Lietz, J. H. (1969a, August 01). Marketing in the realm of purchasing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/marketing-in-the-realm-of-purchasing


Research papers

Conclusions

The degree to which operational research will be accepted as a management tool depends very largely upon whether or not operational researchers can sell their discipline and skill to management. So far all signs are that OR men have as yet failed to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Henk L. Bos
November 1, 1968
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Citation

Bos, H. L. (1968a, November 01). Conclusions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/conclusions


Research papers

Business cycle tests for the retail trade

The basis of the Business Cycle Tests consists in systematic selected investigations and evaluations of changes and trends in the circulation of goods as shown by the chief indicators (deliveries, stock, sales), and by the state of supply and demand...

Catalogue: The European Marketing Research Review 1968
Authors: Dagmar Pokorna, Eva Petrackova
August 1, 1968
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Citation

Pokorna and Petrackova (1968a, August 01). Business cycle tests for the retail trade. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/business-cycle-tests-for-the-retail-trade


Research papers

Comments on papers: Session I

Both the previous speakers have stressed the difference in approach between the policy markers' main advisor, the economist thinking in aggregate terms, and the marketing researcher in the commercial world, who is essentially concerned with problems...

Catalogue: Seminar 1968: Market Research On Agriculture And Farmers
Author: G. Harrinston
May 1, 1968
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Citation

Harrinston, G. (1968a, May 01). Comments on papers: Session I. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/comments-on-papers


Research papers

What are the problems facing business firms?

During 1962, my company - The Paul PLANUS organisation - carried out a survey on a sample of one in a hundred French business firms. Interviews were conducted with 160 firms. The purpose of the survey was to obtain information on the problems facing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Yves Fournis
August 1, 1967
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Citation

Fournis, Y. (1967a, August 01). What are the problems facing business firms?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-are-the-problems-facing-business-firms-