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Research reports

Qualitative research on Nulon advertising

In the face of increasing competitive pressureReckitt Products Ltd., have decided on anadvertising strategy aimed, primarily at loyal Nulon users with a view to supporting and encouraging that loyalty.To this end, three advertising positioning...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1979

Research reports

Motivational research on London Transport faresavers

LTE at present offer a range of cheap tickets underthe general heading 'Faresavers'. The research was therefore required in order to examineperceptions, attitudes, motivations, and inhibitionsconcerning cheap tickets, and specific responses tothe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Short report on Hellmans advertising

The purpose of this research was to examine thecommunication of the animatic and draw inferences aboutthe potential of a finished advertisement made alongthose lines. The research would identify any weaknessesand suggest improvements. In particular,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1979

Research reports

Reactions towards Krackawheat adverting Laurel and Hardy

The Agency has developed the current advertisingapproach for Krackawheat with a Laurel and Hardytheme. The research was required to test consumerreactions to the advertisement and also to thevarious forms of stimuli prepared. Concerning thelatter,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 1, 1979

Research reports

The continental quilt story

Despite the fact that twenty-five percent of householdshave at least one Continental Quilt in the home thereis very low awareness of brands. This is no doubtdue to the fact that suppliers have relied almostexclusively on price as their major...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978

Research reports

Quantitative research into insole variants

The current study was designed to elicit consumerperceptions and evaluations of Odor Eater and SchollOdour-Destroying Cushion Insoles in a blind paired comparison, in-use situation.A previous report (B225) contains an analysis of reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1977

Research reports

Qualitative research on Sure

This research was conducted to provide guidance as towhich of these campaign ideas is best able to positivelyre-state the Sure position, and which may offer somenew dimensions in the consumer's perceptions of thebrand.

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Qualitative research into Rise and Shine

The Kellogg Company has been selling Rise & Shine, a dried instant fruit drink product, since 1971. A number of competitors have entered the market inthe past without making any impact but in March 1977General Foods launched a powdered fruit...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977

Research reports

Qualitative research into insole variants

The current study was designed to elicitconsumer perceptions and evaluations ofOdor Eater and Scholl Odour-Destroying CushionInsoles in a blind paired comparison, in-usesituation. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977