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Research papers

The impact of segment dynamics on retail bank advertising strategies

Benefit Segmentation is a very popular tool in practical market delineation and promotional opportunity studies. This paper reports the results of a managerially oriented benefit segmentation study done in a midwestern United States bank market....

Catalogue: ESOMAR Congress 1977: Research For Decision Making
Authors: Roger J. Calantone, Andrew C. Gross
June 15, 1977
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Citation

Calantone and Gross (1977a, June 15). The impact of segment dynamics on retail bank advertising strategies. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-impact-of-segment-dynamics-on-retail-bank-advertising-strategies


Research papers

The integrated market information system in Poland

In Poland as well as in other socialist countries there is the three level management system on the market. The central level of management consists of many central institutions as: Cabinet, Central Planning Board and ministries. On the medium level...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: Teodor Kramer, Leszek Zabinski
June 15, 1977
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Citation

Kramer and Zabinski (1977a, June 15). The integrated market information system in Poland. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-integrated-market-information-system-in-poland


Research papers

Organizational problems in implementing information systems

Strategic management deals with the development of the basic ideas of the organization in order to stabilize and extend the contribution-inducement-balance of the interest groups. In this context we are only dealing with consumer benefits and the...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: Erik Johnsen
June 15, 1977
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Citation

Johnsen, E. (1977a, June 15). Organizational problems in implementing information systems. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/organizational-problems-in-implementing-information-systems


Research papers

Management information systems and marketing management information systems

In this paper we deal with the problem of designing a management information system (MIS) and one of its subsystems, a marketing management information system (MMIS). We want to show that a discussion about design principles of a MMIS is not feasible...

Catalogue: Seminar 1977: Marketing Management Information Systems
Author: A. Bosman
June 15, 1977
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Citation

Bosman, A. (1977a, June 15). Management information systems and marketing management information systems. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/management-information-systems-and-marketing-management-information-systems


Research papers

Marketing research techniques applied to tourism planning and development

The purpose of this paper is twofold: First, to report the results of a research study which in turn may be compared to researchers' experience elsewhere; second, and perhaps more importantly, to present a thorough discussion of an application of...

Catalogue: Seminar 1977: Travel And Tourism
Author: Michael Parent
June 15, 1977
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Citation

Parent, M. (1977a, June 15). Marketing research techniques applied to tourism planning and development. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/marketing-research-techniques-applied-to-tourism-planning-and-development


Research papers

The future of intensive animal rearing in The Netherlands

Intensive animal rearing in the Netherlands till now is done with veal calves, with piglets and there is made a beginning with lambs and heifers. In general, there can be said that the scale of intensity of rearing is fixed by the economy. The more...

Catalogue: Seminar 1976: The Future Of The Animal Health Care Market
Author: Sybrand Iwema
November 24, 1976
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Citation

Iwema, S. (1976a, November 24). The future of intensive animal rearing in The Netherlands. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-future-of-intensive-animal-rearing-in-the-netherlands


Research papers

Some thoughts on the future of marketing models

The purpose of this paper is to critically examine the above four distinct attributes of marketing models from the perspective of model building activities in social sciences, and to examine what contributions the consumer theory has made in building...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jagdish N. Sheth
September 1, 1976
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Citation

Sheth, J. N. (1976a, September 01). Some thoughts on the future of marketing models. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/some-thoughts-on-the-future-of-marketing-models


Research papers

Price policy, commercial success and therapeutic advantage of pharmaceutical innovation

The paper reports on a study which examined all new single chemical entities introduced on to the British prescription medicine market between 1962 and 1970. The therapeutic novelty and value of each at the time of product launch was assessed by a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Ducan Reekie
June 15, 1976
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Citation

Reekie, D. (1976a, June 15). Price policy, commercial success and therapeutic advantage of pharmaceutical innovation. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/price-policy-commercial-success-and-therapeutic-advantage-of-pharmaceutical-innovation


Research papers

Segmentation index and store image in retail and service establishments

In attempting to develop market segments for retail establishments, a Segmentation Index can be used effectively. This is a tool constructed by using a number of subjective and objective criteria in order to determine socio-economic status of the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Coskun Samli
June 15, 1976
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Citation

Samli, C. (1976a, June 15). Segmentation index and store image in retail and service establishments. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/segmentation-index-and-store-image-in-retail-and-service-establishments