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Research reports

Quality street pack research

The entire range of Quality Street Packs has beenredesigned along the lines of the 11b pack researchedin CT 2877. In this research, consumer reactions to thenew designs were assessed. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Quality street pack research. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/quality-street-pack-research


Research reports

Qualitative research on Silk Cut new proposition

This research forms part of an examination of existingbrands in terms of new propositions which involve changesin the configuration. The research relates to a newproposition for Silk Cut, a longer, slimmer cigarette atthe same price. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
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Citation

, C. (1973a, June 03). Qualitative research on Silk Cut new proposition. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-on-silk-cut-new-proposition


Research reports

Qualitative research into strong flour

New Packaging for 'Country Life' is to be introducedlater this year. Previous research indicated that the 'Country Life' whitebread flour pack compared unfavorably with thepacks of its main competitor 'Harvest Gold'. It wasthought to be aesthetically...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into strong flour. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/qualitative-research-into-strong-flour


Research reports

Report on qualitative research on Mum repackaging

In January 1974, DAY LONG (Reckitt & Coleman) was introducedwhich has been seen as a direct challenge to Mum's position.Although it is too early to ascertain a direct threat it isexpected that over time Mum will have to anticipate changesin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1974
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Citation

, C. (1974a, December 01). Report on qualitative research on Mum repackaging. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-mum-repackaging


Research reports

Pack testing of canned drinks for the C.W.S.

C.W.S. is planning to re-label its range of canned 'fizzy' drinks. Two sets of designs were selected for consumer evaluation, to be examined against each other and compared with the labels currently used on co-op canned drinks.Hence the three sets of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1971
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Citation

, C. (1971a, January 03). Pack testing of canned drinks for the C.W.S.. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/pack-testing-of-canned-drinks-for-the-c-w-s-


Research reports

All temperature Daz

The general objectives of this research were to investigatereactions to ''All Temperature" Daz. Since last Autumn in Angliaand South West/Wales TV Regions, Daz has been distributed withnew pack copy claiming "All Temperature Daz washes whitest everin...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 14, 1973
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Citation

, C. (1973a, November 14). All temperature Daz. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/all-temperature-daz


Research reports

Quantitative research into symbols for Motorfair

Wells O'Brien Limited is currently exploring thepossibilities of replacing the existing Motorfairsymbol with an alternative design.Accordingly, quantitative research was required inorder to identify which symbol appears to stimulatemore interest in...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1979
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Citation

, C. (1979a, September 01). Quantitative research into symbols for Motorfair. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/quantitative-research-into-symbols-for-motorfair


Research reports

Max Pax 100 series re-design

Max Pax are considering redesigning the 100 seriesvending machine to improve the functional performance and overall appeal of the machines. A variety of possible modifications have beenidentified but it was thought that any final decisionshould take...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Max Pax 100 series re-design . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/max-pax-100-series-re-design-


Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/eucryl-toothpowder-placement-test-report