Abstract:

Pint Size is the brand name being given to the product being launched, by Cadbury Typhoo, into the filled milk market. Filled milk consists of the more traditional skimmed milk with vegetable fats added. The initial concept work was carried out by C.L.K and.this helped produce a viable concept and pack which were researched, with favourable results, in April 1977. However, subsequent problems necessitated the production of both a modified concept and pack . A "rough" commercial has been produced which features Pint Size, the puppet type character who will present the brand. All aspects which will appear in the finished advertisement will be featured and any changes highlighted by the research will be reflected in the finished film.