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Research reports

Qualitative research on pack design for the Chique concept

Following earlier research on the Chique concept aseries of packs were developed for the product. The objectives of the research reported here were todetermine the key design features in pack termswhich would be appropriate for the Chique concept.In...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Qualitative research on pack design for the Chique concept. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-pack-design-for-the-chique-concept


Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard, it has been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectivesof this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard-11119


Research reports

Project D: New brand from Benson & Hedges

A new Brand from Benson and Hedges with ahigh rate of substitute inclusion will be launched. The basic objectives ofthe research were: 1. To explore reactions to the basic proposition;2. To evaluate the packoptions of colour/texture, design and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1976
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Citation

, C. (1976a, August 01). Project D: New brand from Benson & Hedges. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-d-new-brand-from-benson-hedges


Research reports

Qualitative research into Sunsilk hairspray packaging

Elide Gibbs Ltd, in conjunction with J. Walter Thompson Ltd, is planning to relaunch the range of Sunsilk products in 1977which necessitates a change in packaging design. The currantresearch program is concerned with consumer evaluation ofnew...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into Sunsilk hairspray packaging. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-sunsilk-hairspray-packaging


Research reports

Qualitative research into packaging for Jif Cooking Aids

The preliminary research into this project was carriedout in June 1976. Responses to the four cooking aids(garlic, herbs, onion, and curry) were largely positive with many respondents expressing intention to purchase. From the concept material, the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research into packaging for Jif Cooking Aids. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packaging-for-jif-cooking-aids


Research reports

Setlers assesment of Scottish test relaunch material

In late May 1975, a reformulated version of Setlers wasintroduced into Scottish Test Market with the aim ofboosting Setlers sales and taking sales from other brandson the market, notably Rennies. The product had a differentflavor and packaging from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Setlers assesment of Scottish test relaunch material. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/setlers-assesment-of-scottish-test-relaunch-material


Research reports

Qualitative research into packet soup naming

The current Batchelor's range of packet soups carries thevariety name and the word 'Soup'. Whilst at presentthis fulfils statutory obligations, the Food StandardsCommittee has recommended minimum incorporationof particular ingredients in order to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research into packet soup naming. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-packet-soup-naming


Research reports

Qualitative research on Project Libra

Beecham Products and Royds are developing a new productconcept of effective, modern cough medicine to rivalBenylin. The Agency has developed a series of sixconcept boards illustrating different possible positioningsfor this concept, together with...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976
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Citation

, C. (1976a, February 01). Qualitative research on Project Libra. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-project-libra


Research reports

Qualitative research on senior service 'Ship'

The objectives of this research were to examine reactions to the concept as represented by the 'Ship' pack, product and advertising. The concept as a whole was examined and compared with the idea of a Player's concept. Motivational elements were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 11, 1975
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Citation

, C. (1975a, December 11). Qualitative research on senior service 'Ship'. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-senior-service-ship-