Qualitative research on pack design for the Chique concept

Date of publication: August 1, 1976


Following earlier research on the Chique concept a series of packs were developed for the product. The objectives of the research reported here were to determine the key design features in pack terms which would be appropriate for the Chique concept. In addition, the research was used to examine the Chique concept in more detail in order to determine possible routes for development. 

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