Abstract:
Following earlier research on the Chique concept a series of packs were developed for the product. The objectives of the research reported here were to determine the key design features in pack terms which would be appropriate for the Chique concept. In addition, the research was used to examine the Chique concept in more detail in order to determine possible routes for development.
This could also be of interest:
Research Reports
Qualitative on new fragrance concept for Yardley
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
June 1, 1976
Research Reports
Qualitative research into Chique advertising developments
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1976
Research Reports
Weekend pack surface design
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 1, 1979
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