Abstract:
A new Brand from Benson and Hedges with a high rate of substitute inclusion will be launched. The basic objectives of the research were:
1. To explore reactions to the basic proposition;
2. To evaluate the pack options of colour/texture, design and name.
This could also be of interest:
Research Reports
Project D
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
May 10, 1975
Research Reports
Report on qualitative research Project D
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 1, 1975
Research Reports
Benson & Hedges special vending size qualitative research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
December 1, 1975
![The documents and videos are available for ESOMAR members only!](/static/img/ana_document_bg.png)