Project D: New brand from Benson & Hedges

Date of publication: August 1, 1976

Abstract:

A new Brand from Benson and Hedges with a high rate of substitute inclusion will be launched. The basic objectives of the research were:

1. To explore reactions to the basic proposition;

2. To evaluate the pack options of colour/texture, design and name.

This is a long description of some author details.

Type	Title	Authors
	Fad and progress in motivation research	Authors: Herta Herzog
	Methodological considerations regarding marketing research for consumer durable goods	Authors: Leif Holbaek-Hanssen
	Service after sale and studies of market for business	Authors: Archibald Maddock Crossley
	Some comments on the use of 3D and strip film	Authors: Henry Charles Briant
	The "steps-and-parts" model for polling	Authors: Stuart Carter Dodd, Chahin Turabian
	What are durable and capital goods?	Authors: N. H. Pearson
	Advertising and marketing research (French)	Authors: Philippe De Vendeuvre
	Consumers economic expectations and intentions as revealed by sample surveys	Authors: Henry Durant
	Economic forecasts with special reference to field studies	Authors: Jan van Rees
	Market research for petroleum products in the automotive field	Authors: D. Leerentveld

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