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Project D: New brand from Benson & Hedges

Date of publication: August 1, 1976

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new Brand from Benson and Hedges with a high rate of substitute inclusion will be launched. The basic objectives of the research were:

1. To explore reactions to the basic proposition;

2. To evaluate the pack options of colour/texture, design and name. 

CRAM/Peter Cooper Archive

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Research Reports

Project D

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

May 10, 1975

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Citation

, C. (1975a, May 10). Project D . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/project-d-


Research Reports

Report on qualitative research Project D

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

November 1, 1975

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Citation

, C. (1975a, November 01). Report on qualitative research Project D. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-project-d


Research Reports

Benson & Hedges special vending size qualitative research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1975

×

Citation

, C. (1975a, December 01). Benson & Hedges special vending size qualitative research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/benson-hedges-special-vending-size-qualitative-research


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×

Citation

, C. (1976a, August 01). Project D: New brand from Benson & Hedges. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/benson-hedges-special-vending-size-qualitative-research