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Research papers

Conclusions

The degree to which operational research will be accepted as a management tool depends very largely upon whether or not operational researchers can sell their discipline and skill to management. So far all signs are that OR men have as yet failed to...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Henk L. Bos
November 1, 1968
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Citation

Bos, H. L. (1968a, November 01). Conclusions. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/conclusions


Research papers

Comment on J.F. Boss's paper

We understood this work essentially as an automatisation of the actual way of making budgets in a great international company. But the huge size of the model prevents a real back and forth movement of information between central management and...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Pierre Cavalieros
November 1, 1968
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Citation

Cavalieros, P. (1968a, November 01). Comment on J.F. Boss's paper. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/comment-on-j-f-boss-s-paper


Research papers

Developing a model of the package holiday market

In the present state of the art of econometrics, it is not possible to quantify or validate the relationships sketched at the macro level. Data on certain of the other relationships point in certain directions and so we have some knowledge of how one...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: G. K. Randall, J. A. Farmer
November 1, 1968
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Citation

Randall and Farmer (1968a, November 01). Developing a model of the package holiday market. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/developing-a-model-of-the-package-holiday-market


Research papers

General Comment (Group no.1)

I think this has been a most interesting Seminar because it has brought together people who are approaching this area of Operational Research in Marketing from a number of different directions, or with a number of different objectives.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: John Davis
November 1, 1968
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Citation

Davis, J. (1968a, November 01). General Comment (Group no.1). ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/general-comment-607


Research papers

Comment on H. Hamre's paper

The usefulness of the Markov chains was of course discussed with the two speakers; they had actually adopted very different positions on that point.

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Jean Quatresooz
November 1, 1968
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Citation

Quatresooz, J. (1968a, November 01). Comment on H. Hamre's paper. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/comment-on-h-hamre-s-paper


Research papers

Multi-dimensional analysis of propensity to purchase

Propensity to purchase is defined as the probability of the occurrence of an event. An attempt is made to show that this probability is determinable and to a great extent without any need to rely on verbal statements, with their shortcomings of...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Herbert Steiner
November 1, 1968
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Citation

Steiner, H. (1968a, November 01). Multi-dimensional analysis of propensity to purchase. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/multi-dimensional-analysis-of-propensity-to-purchase


Research papers

A corporate financial model

The factors entering into the financial planning of a large corporation are manifestly intricate, and even in the few instances in which the long term objectives are unambiguously defined it is rarely easy to see how these can be attained. In some...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: B. E. Baldrey, K. S. Feldman, B. Athorne, R. Wilson
November 1, 1968
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Citation

Baldrey, Feldman, Athorne and Wilson (1968a, November 01). A corporate financial model. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/a-corporate-financial-model


Research papers

An empirical approach to brand-switching

The number of people who buy two particular brands in a given time period does not depend on the brands as such but only on the numbers of people who buy each brand and on a general constant. The constant varies by product-field and by the length of...

Catalogue: Seminar 1968: Operational Research In Marketing
Authors: Gerald J. Goodhardt, Andrew S. C. Ehrenberg
November 1, 1968
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Citation

Goodhardt and Ehrenberg (1968a, November 01). An empirical approach to brand-switching. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/an-empirical-approach-to-brand-switching-585


Research papers

Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers

The two approaches had been introduced as alternatives. As such, the group agreed with Ehrenberg & Goodhardt's approach. They did, so on purely practical grounds . The crucial drawback seen in Hamre's approach was that the number of constants or...

Catalogue: Seminar 1968: Operational Research In Marketing
Author: Charles W. Clunies-Ross
November 1, 1968
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Citation

Clunies-Ross, C. W. (1968a, November 01). Comment On A.S.C. Ehrenberg & G. J. Goodhardt, H. Hamre's papers. ANA - ESOMAR. Retrieved January 29, 2023, from


https://ana.esomar.org/documents/comment-on-a-s-c-ehrenberg-g-j-goodhardt-h-hamre-s-papers