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Research papers

Technology that puts research within an arm's reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Craig Twyford
Company: Nielsen
April 17, 2005
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Citation

Twyford, C. (2005a, April 17). Technology that puts research within an arm's reach of desire. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technology-that-puts-research-within-an-arm-s-reach-of-desire


Research papers

Atlanta and beyond

This paper focuses on the ways the best practices of traffic and media research have converged in an Out-of-Home ratings service, emphasizing what is new - and what remains the same - about audience measurement informed by those two fields.It also...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: William Rose, Joshua Chasin, William McDonald, James Tobolski
June 14, 2004
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Citation

Rose, Chasin, McDonald and Tobolski (2004a, June 14). Atlanta and beyond. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/atlanta-and-beyond


Research papers

Applying professional surveying method to outdoor visibility

The paper describes the British poster visibility system: the research on which it is based, the classification of all roadside panels by surveyors using appropriate instruments, modelling the data, and application of the results to gross audience...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Derek Bloom
June 14, 2004
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Citation

Bloom, D. (2004a, June 14). Applying professional surveying method to outdoor visibility. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/applying-professional-surveying-method-to-outdoor-visibility


Research papers

VAI experience in LATAM

This paper describes the OutdoorScore methodology applied by Portland in Latin America, using concepts such as transport habits and VAI (visual adjustment impacts) in order to determine scores for each site audited.Obviously the application of the...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Antonio Miranda
June 14, 2004
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Citation

Miranda, A. (2004a, June 14). VAI experience in LATAM. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/vai-experience-in-latam


Research papers

When less is more

Global advancements in passive electronic audience measurement of Out-of-Home/Outdoor media look promising and are a great improvement over the old-fashioned travelog/diary or mere traffic counts approaches.However, there are obstacles to overcome in...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Tony Jarvis
June 14, 2004
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Citation

Jarvis, T. (2004a, June 14). When less is more. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-less-is-more


Research papers

Early learnings from Chicago

This paper provides an introduction to prior research on the use of GPS for measuring audiences to out-of-home media. It also describes the methodology and early learnings obtained by Nielsen Outdoor in developing a GPS-based audience measurement...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Authors: Wendy Malley, Ian Garland
June 14, 2004
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Citation

Malley and Garland (2004a, June 14). Early learnings from Chicago. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/early-learnings-from-chicago


Research papers

Looking for numbers

Studies over the years have attempted to document the relationship between consumers and ambient media. An array of research methods has been brought to the task: from focus groups to questions in syndicated studies to primary research in 'eyes-on'...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Cynthia Evans
June 14, 2004
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Citation

Evans, C. (2004a, June 14). Looking for numbers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/looking-for-numbers


Research papers

The half-pregnant currency

The paper describes an alternative, non-reach/frequency currency that can be utilized by the outdoor media industry for the purpose of buying outdoor advertising.The non-reach/frequency currency described is an Outdoor Advertising Audit, providing...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online
Author: Chris Modzelewski
June 14, 2004
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Citation

Modzelewski, C. (2004a, June 14). The half-pregnant currency. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-half-pregnant-currency


Research papers

Technological innovations in outdoor media research

This paper reviews the system developed by Portland Latin America allowing reliable information on outdoor media to be gathered quickly, easily and economically. Applying technological developments to their research methodologies, it is now possible...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media
Author: Paula Fernandez
June 20, 2003
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Citation

Fernandez, P. (2003a, June 20). Technological innovations in outdoor media research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/technological-innovations-in-outdoor-media-research-