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Research reports

Qualitative research into growth promotants

The Wellcome Foundation Ltd. is currently contemplating entering the non-therapeutic GrowthPromotant market, and before doing so require detailed information covering the current sizeof the UK market, and current trends within themarket.Accordingly,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1979

Research reports

Qualitative research into Kenco coffee bags advertising

The coffee bag market and in particular, Kenco,has a lot of latent potentials which should bewell worth exploiting. In order to obtain anevaluation of this potential, it is proposed to run a test area television commercial topromote 'Kenco Fresh...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Qualitative research on Orlando product & concepts

'Orlando' is an orange slice covered in plain chocolate, individually wrapped and packaged ina box. The broad objectives of the researchwere to assess the potential of the product andto provide guidelines on possible positioning and packaging. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1979

Research reports

Qualitative research on Impulse

Impulse, a perfumed deodorant, is marketed successfullyin various other countries. The Company has decidedto test market the brand in the UK. There is atpresent no similar product on the market, so Impulsewill have to create its own market.The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1978

Research reports

De Novo

Several new technical concepts based on De Novoare being studied for new product development. Thegeneral objectives of this research were to make aninitial screening of motorist responses to theseconcepts, prior to undertaken, if necessary, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978

Research reports

Qualitative research into sponge flour

RHM has developed a new, soft flour that is specially designed for baking sponges. Sponge making is a sensitive area of baking for many housewives, therefore there isa reasonable volume market potential.The objectives of the research reported here...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 2, 1978

Research reports

Project Sparkle

Following Creative Research into Toothpastemotivations and attitudes (February 1977)eight concepts have been developed in illustratedconcept board. The general objectives of this stage of research wereto assess whether one or more of these product...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977

Research reports

Dry mix dessert development

As part of the company's effort to maintaindominance in the Instant Desserts market, aprogram of New Product Development has beeninitiated to identify and progress new productopportunities for the status of market entry. Consumer qualitative research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977

Research reports

Research report on a census survey of filling stations prepared for Barnaby & Tard Ltd

For reasons of economy and efficiency Shell plan to streamline the network of petrol stations in the British Isles over the next ten years, reducing the number of sites by up to 50%.This operation has been successfully carried out in Germanywith...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1977