Abstract:

Impulse, a perfumed deodorant, is marketed successfully in various other countries. The Company has decided to test market the brand in the UK. There is at present no similar product on the market, so Impulse will have to create its own market. The positioning of the brand as a Body Spray has been agreed on in principle, and there is a TV commercial designed to establish this positioning. There are other various pack designs and perfume variant names.