Abstract:
Impulse, a perfumed deodorant, is marketed successfully in various other countries. The Company has decided to test market the brand in the UK. There is at present no similar product on the market, so Impulse will have to create its own market. The positioning of the brand as a Body Spray has been agreed on in principle, and there is a TV commercial designed to establish this positioning. There are other various pack designs and perfume variant names.
Research Reports
Qualitative research on Grillocin deodorant
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
November 3, 1974
Research Reports
Qualitative research on Right Guard anti-perspirant powder
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
July 13, 1973
Research Papers
Silent discussions
Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Lorna Lee, Steve Bather
 
September 1, 1997
