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Research reports

Etude qualitative sur la consommation du vin blanc en Grande-Bretagne

Le Conseil Interprofessionnel du Vin de Bordeauxdesire lancer sur le marche britannique unnouveau vin blanc de la region bordelaise.Une etude done s'est revelee necessaire pour:1. Determiner les attitudes des consommateursbritanniques a l'egard du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1978
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Citation

, C. (1978a, June 01). Etude qualitative sur la consommation du vin blanc en Grande-Bretagne. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/etude-qualitative-sur-la-consommation-du-vin-blanc-en-grande-bretagne


Research reports

Eucryl toothpowder placement test report

Sanitas decided to conduct a researchstudy amongst current users of Eucryl Toothpowderin order to discover whether users can detect any differences in the taste and cleaning properties ofthe reformulated Eucryl (containing the substitutecompound)...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Eucryl toothpowder placement test report. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/eucryl-toothpowder-placement-test-report


Research reports

Qualitative research into Wrights Coal Tar shampoo

Wrights Coal Tar Shampoo and a range of Wrights Shampoos were relaunched some 18 months ago. The shampoos are estimated to hold around 1% ofthe market, most of this share being accountedfor by the Coal Tar Shampoo. It was decided toconduct some...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Qualitative research into Wrights Coal Tar shampoo. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-wrights-coal-tar-shampoo


Research reports

De Novo

Several new technical concepts based on De Novoare being studied for new product development. Thegeneral objectives of this research were to make aninitial screening of motorist responses to theseconcepts, prior to undertaken, if necessary, a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). De Novo . ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/de-novo-


Research reports

Max Pax 100 series re-design

Max Pax are considering redesigning the 100 seriesvending machine to improve the functional performance and overall appeal of the machines. A variety of possible modifications have beenidentified but it was thought that any final decisionshould take...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1978
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Citation

, C. (1978a, February 01). Max Pax 100 series re-design . ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/max-pax-100-series-re-design-


Research reports

Qualitative research into strong flour

New Packaging for 'Country Life' is to be introducedlater this year. Previous research indicated that the 'Country Life' whitebread flour pack compared unfavorably with thepacks of its main competitor 'Harvest Gold'. It wasthought to be aesthetically...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into strong flour. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-strong-flour


Research reports

Consumer research on bathroom products

The Carron Company require information on consumerattitudes, needs and behavior concerning Bathroomproducts. This information will be used as inputfor aiding the company's plans to develop a coherentapproach to consumers and trade, including sales,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Consumer research on bathroom products. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/consumer-research-on-bathroom-products


Research reports

Qualitative research into insole variants

The current study was designed to elicitconsumer perceptions and evaluations ofOdor Eater and Scholl Odour-Destroying CushionInsoles in a blind paired comparison, in-usesituation. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Qualitative research into insole variants. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-insole-variants


Research reports

Qualitative research on Cinzano

Exposure to the advertising reinforces Cinzano Bianco as avery acceptable drink to consumers related particularly toholidays and casual drinking situations where all drink isincidental to the enjoyment. The refreshing qualities andmixability were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
×

Citation

, C. (1977a, September 01). Qualitative research on Cinzano. ANA - ESOMAR. Retrieved September 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cinzano