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Research reports

Yorkie commercial research

The objectives of the research were to examine reactionsto the new Yorkie commercial, with a view to providingguidelines for future advertising development. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Yorkie commercial research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/yorkie-commercial-research


Research reports

Qualitative research into Jif cooking aids

Colman's are considering developing a range of new cooking aids along the same lines as Jif Lemon, and have produceda range of concept boards depicting four line extensionsfor Jif. The specific objectives of the research were:1. To assess the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Qualitative research into Jif cooking aids. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-jif-cooking-aids


Research reports

Setlers assesment of Scottish test relaunch material

In late May 1975, a reformulated version of Setlers wasintroduced into Scottish Test Market with the aim ofboosting Setlers sales and taking sales from other brandson the market, notably Rennies. The product had a differentflavor and packaging from...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
×

Citation

, C. (1976a, June 01). Setlers assesment of Scottish test relaunch material. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/setlers-assesment-of-scottish-test-relaunch-material


Research reports

Distalgesic advertising research

The primary research objective was to establishwhether the series of advertisements adequatelycommunicates Distalgesic's versatility;2. To establish GP's responses to each advertisementin terms of its initial impact, appeal andcredibility;3. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Distalgesic advertising research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/distalgesic-advertising-research


Research reports

Good news packs research

Three possible new packs have been designed for Good News. The objectives of this research were to assess reactions tothe three new packs relative to the current pack in threemain areas, namely:1. To assess reactions to the packs in thecontext of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). Good news packs research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/good-news-packs-research


Research reports

In-depth research on Lux advertising

This report sets out an in-depth assessment of Consumerreaction to a new advertising campaign started in January. The purpose of this research was to establish whether theseintentions have been fulfilled, plus an up-to-date assessmentof the Lux...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1976
×

Citation

, C. (1976a, May 01). In-depth research on Lux advertising. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/in-depth-research-on-lux-advertising


Research reports

Veno's television commercial research

The objectives of this research were to evaluateconsumers' reactions to these films, in an area(London) where 'Bride's Day' had been on air lastyear and the 'Singing Family' hadbeen shown this year, and an area (Brighton) wherethe 15-second...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Veno's television commercial research. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/veno-s-television-commercial-research


Research reports

Research report on idea generation for H.J. Heinz Ltd.

A previous qualitative research exercise conducted onbehalf of H. J . Heinz Ltd indicated potentialopportunities for products offering greater convenience to the housewife in cooking preparation.Accordingly, in order to capitalise on this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Research report on idea generation for H.J. Heinz Ltd.. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/research-report-on-idea-generation-for-h-j-heinz-ltd-


Research reports

Grecian 2000: Qualitative research on alternative commercials

The research was carried out making use of group discussionsin London. The new commercials were presented to each group in adifferent order, with the current commercials always beingpresented last. Respondents were encouraged to ignore asfar as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
×

Citation

, C. (1976a, April 01). Grecian 2000: Qualitative research on alternative commercials. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/grecian-2000-qualitative-research-on-alternative-commercials