Resources Library by ANA

Family buying decisions

This paper will look on the different ways people come to their purchasing decision if they live in multi-person households. We show this, in a study with 155 of such households and 1239 persons aged over 10 living in it, a survey sponsored by DAS...

Catalogue: ESOMAR Congress 1975: Quality In Research

Author: Ernst Braunschweig

August 1, 1975

The female fashion market in Toronto

The study reported here is the first in a series of reports on the market position of the major department stores and specialty chains in the women's fashion market. Unlike most previous studies, this report covers only one product class and all...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Douglas J. Tigert

August 1, 1975

An effort to analyse the relation between shopping behaviour and product buying behaviour

In this paper an effort is being made to show that consumer data is a very relevant source of information for retailing. Prom the outset it is the intention to extract from the data a typology which on the one hand is sufficiently articulate for...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: A. H. J. van Heteren

August 1, 1975

Orientation and behaviour in self-service stores

With the help of the explorative method the knowledge of the housewives who buy in large self-service stores about their shop and their behaviour there were examined, with as underlying question, whether a study of behaviour in the shop is possible...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers

Author: Gisela Stengel-Guettner

August 1, 1975

A micro model of purchasing behaviour for consumer durable goods

This paper describes the background of a longitudinal study aimed at the development of a predictive model for the individual household's purchase behaviour concerning specific durable goods. Firstly, the setting of the problem is explained. Next,...

Catalogue: Seminar 1975: Market Modelling

Authors: Leendert de Jonge, Walle M. Oppedijk van Veen

Company: Philips International

June 1, 1975

Some approaches to forecasting in the domain of clothing

Several qualitative and quantitative approaches of the consumers have been developed. We shall give some examples of the feminine market, because it is more influenced by the fashion than the masculine and the children markets, which have also been...

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: Jean-François Boss

December 4, 1974

Is the emancipation of the consumer a reality?

We can speak of this emancipation when the end-user is more demanding in his or her purchases. When people buy much more in relation to their actual needs.

Catalogue: Seminar 1974: Fashion, Research And Marketing

Author: H. Looser

December 4, 1974

Price behaviour models

In the past three years price behaviour has been more closely scrutinized than before. The efforts to improve the insight in the relationship between price and buying behaviour were stimulated by the increased competition in the field of retailing....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Authors: A. H. J. van Heteren, W. J. M. Asselbergs

September 1, 1974

Shopping styles and strategies and their relationship to in-store factors

This paper is concerned with increasing understanding of the mechanisms which determine how shoppers make purchasing decisions. It is particularly concerned with housewives shopping for branded packaged goods in self-service stores/supermarkets in...

Catalogue: Seminar 1974: Management Information For Retail Organisations

Authors: David Beazley, Tony Lunn

April 1, 1974