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Research papers

Response to magazine and television advertising

A small-scale UK survey among leading advertisers and agencies to find out what research they conduct to evaluate their advertising campaigns is reported upon. The amount of such work was found to be surprisingly high but the amount of effort devoted...

Catalogue: Seminar 1978: The Business Of Advertising
Author: Alan Smith
June 14, 1978
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Citation

Smith, A. (1978a, June 14). Response to magazine and television advertising. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/response-to-magazine-and-television-advertising


Research reports

Research report on consumer reactions to the National Giro Bank

In March 1977 a test campaign was launched in the GranadaTV area using the local press, local radio, regional editionsof national dailies and television. The objectives of the campaign were: 1. To establish the identity of 'National Giro Bank'with an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 1, 1978
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Citation

, C. (1978a, May 01). Research report on consumer reactions to the National Giro Bank. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/research-report-on-consumer-reactions-to-the-national-giro-bank


Research reports

Nutty commercial research

A new campaign has been developed for Nutty whichis currently also on air in some regions. Thiscampaign is based on the theme 'Sit-down to aNutty, Stand-up to the day'. The research was requiredto evaluate the performance and communication ofthis...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1978
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Citation

, C. (1978a, April 01). Nutty commercial research. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/nutty-commercial-research


Research reports

Harmony colourant advertising research

Following the results of research into preliminary advertisingconcepts for Harmony Colourant, the Agency has produced acommercial in animatic form on video-tape with a linked in the soundtrack. The objectives of the research were, therefore:1....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1978
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Citation

, C. (1978a, March 01). Harmony colourant advertising research . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/harmony-colourant-advertising-research-


Research papers

Evaluating social persuasion advertising campaigns

The Central Office of Information is a common service agency which prepares publicity for many Government Departments. The paper is concerned with one part of the C.O.I's activity, namely the mounting of advertising campaigns on matters of social...

Catalogue: Seminar 1977: Social Research
Author: John A. Samuels
December 1, 1977
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Citation

Samuels, J. A. (1977a, December 01). Evaluating social persuasion advertising campaigns. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/evaluating-social-persuasion-advertising-campaigns


Research reports

Qualitative research on Elseve balsam & volume shampoo

L'Oreal is launching a new range of shampoos.At the time of the research, Elseve Balsam Beautyshampoo was currently advertising on-air and theElseve Balsam Volume Shampoo was launchedSeptember/October 1977. The objectives of the research reported...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1977
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Citation

, C. (1977a, December 01). Qualitative research on Elseve balsam & volume shampoo. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-elseve-balsam-volume-shampoo


Research reports

Qualitative research into Night Nurse advertising developments

A new commercial 'Neighbours' has been produced for 1977/8 'Night Nurse' campaign in both a 30 second and a 15-second form. Accordingly, qualitative research was required in order to 1. Check each of the final 'Neighbours'executions for the nature...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1977
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Citation

, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-night-nurse-advertising-developments


Research reports

Prudential TV advertising pretest

The general objectives of this research were to makean evaluation of likely reactions to "Harbour" fromthe main target. sectors, and to identify any negativeswhich may require modification in the film. The30 second and 15-second versions were both...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1977
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Citation

, C. (1977a, September 01). Prudential TV advertising pretest . ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/prudential-tv-advertising-pretest-


Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved May 21, 2024, from


https://ana.esomar.org/documents/black-magic-advertising