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Qualitative research into Night Nurse advertising developments

Date of publication: October 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

A new commercial 'Neighbours' has been produced for 1977/8 'Night Nurse' campaign in both a 30 second and a 15-second form. Accordingly, qualitative research was required in order to

1. Check each of the final 'Neighbours' executions for the nature and clarity of their communication;

2. Screen for potential execution negatives;

3. Relate the new films to the recent Medinite campaign and former Night Nurse film. 

CRAM/Peter Cooper Archive

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Research Reports

Night nurse advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

October 1, 1975

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Citation

, C. (1975a, October 01). Night nurse advertising research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research


Research Reports

Night nurse advertising research

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

August 1, 1975

×

Citation

, C. (1975a, August 01). Night nurse advertising research. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/night-nurse-advertising-research-10563


Research Reports

Research on 'snow white' Night Nurse

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

January 1, 1976

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Citation

, C. (1976a, January 01). Research on 'snow white' Night Nurse. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-on-snow-white-night-nurse


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×

Citation

, C. (1977a, October 01). Qualitative research into Night Nurse advertising developments. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/research-on-snow-white-night-nurse