Abstract:
A new commercial 'Neighbours' has been produced for 1977/8 'Night Nurse' campaign in both a 30 second and a 15-second form. Accordingly, qualitative research was required in order to
1. Check each of the final 'Neighbours' executions for the nature and clarity of their communication;
2. Screen for potential execution negatives;
3. Relate the new films to the recent Medinite campaign and former Night Nurse film.
This could also be of interest:
Research Reports
Night nurse advertising research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
October 1, 1975
Research Reports
Night nurse advertising research
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
August 1, 1975
Research Reports
Research on 'snow white' Night Nurse
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1976
