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Research reports

Dulux 1978: Television advertising development

The proposed television advertising for Dulux for 1978 isbased on the transformation theme; FCB has developed twoexecutions, (called "Sun" and "Nature People"), which takedifferent routes to the communication of the brand andproduct propositions. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Dulux 1978: Television advertising development. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/dulux-1978-television-advertising-development


Research reports

New product development into eye treatment products

This document sets out the overall Report of theresults of recent consumer research into eyetreatment products, designed to identify newproduct development opportunities. Separatereports and data are available containing detailedfindings from group...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). New product development into eye treatment products. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/new-product-development-into-eye-treatment-products


Research reports

Strategy development for British Caledonian Airways 1977/78 advertising campaign

The research was required to assist in the strategydevelopment for a new advertising campaign forBritish Caledonian for 1977/78. Broadly, the research was designed to provide travellers inputto help answer the question 'What should we sayabout...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1977
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Citation

, C. (1977a, June 01). Strategy development for British Caledonian Airways 1977/78 advertising campaign. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/strategy-development-for-british-caledonian-airways-1977-78-advertising-campaign


Research reports

New countlines (CT 2897)

The research was required to evaluate consumer reactionsto three possible new countline products: Buttawafer, Clark Bar and Rum Baba. The research covered: 1. Experience of the product at homeLikes and dislikes about taste, texture,combinations,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). New countlines (CT 2897). ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/new-countlines-ct-2897-


Research reports

The teenage enigma

The research was designed with a view to providinga picture in depth and breadth of teenagers andthe fabric of influences (people, neighborhoods, shops, media, etc.) which play upon them and to whichthey react with acceptance, respect, rejection,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). The teenage enigma. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/the-teenage-enigma


Research reports

Research on new names for Heinz Custard

Following the development of a new and more economicalrecipe for Heinz Custard it had been necessary to findan alternative name to Heinz Dairy Custard. A range ofpossible names have been put forward and the objectives of this research were to examine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Research on new names for Heinz Custard. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/research-on-new-names-for-heinz-custard


Research papers

European trends and the future of the pharmaceutical industry

Some observers have hypothesised that the future growth of the drug industry will be poor; that the drug industry will become the chemical industry of the 1950s ; that the Golden Age is over. We agree that the Golden Age is over, but believe,...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: Samuel D. Isaly
March 1, 1977
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Citation

Isaly, S. D. (1977a, March 01). European trends and the future of the pharmaceutical industry. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/european-trends-and-the-future-of-the-pharmaceutical-industry


Research papers

How distribution research contributes to the solution of distribution problems in the publishing trade

The present paper by Dr. G. Ypma and Dr. B. Stoppelman is mainly born from the fact that everybody in publishing is confronted with distribution problems. A distribution seminar like this puts these issues right in the middle of the limelight. In...

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Authors: G. Ypma, Benno Stoppelman
December 1, 1976
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Citation

Ypma and Stoppelman (1976a, December 01). How distribution research contributes to the solution of distribution problems in the publishing trade. ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/how-distribution-research-contributes-to-the-solution-of-distribution-problems-in-the-publishing-trade


Research reports

Qualitative research on Nutty TV advertising "Vanish"

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas.This research was undertaken in a 'new' area, (Lancashire) and an 'old'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved June 18, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-