You searched for: "segmentation"

ANA has found 2527 results for you, in 844 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Timpson's store image study

The aim of this research is to investigate consumer reactions to this new presentation of Timpson's, to define what is communicated and identifyany specific negatives or positives within this corporate image. More specifically tho research is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
×

Citation

, C. (1970a, August 01). Timpson's store image study. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/timpson-s-store-image-study


Research papers

Market segmentation

From the commencement of this seminar the question arose as to how to define the concept segmentation . The definition of concepts seems to me to be a basic duty. Doubtless there is a time when it is unnecessary, or even harmful. Such a case is when...

Catalogue: The European Marketing Research Review 1970
Author: Jacques Durand
June 15, 1970
×

Citation

Durand, J. (1970a, June 15). Market segmentation. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/market-segmentation


Research papers

Segmentation of doctors types

I shall try and start by illustrating some of the internal pressures among our marketing staff; which led to the decision to use data processing and the computer for analysis of basic information about the group of people who constitute our...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: D. C. Wren, Ian Jarvis
June 15, 1970
×

Citation

Wren and Jarvis (1970a, June 15). Segmentation of doctors types. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/segmentation-of-doctors-types


Research papers

The importance of market segmentation in market research

The aim of market research is to classify the individuals into as homogeneous groups as possible according to their common features in the social structure and according to their consumer orientation and to find out the formation and workings of...

Catalogue: The European Marketing Research Review 1970
Author: Marie Strnadova
June 15, 1970
×

Citation

Strnadova, M. (1970a, June 15). The importance of market segmentation in market research. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-importance-of-market-segmentation-in-market-research


Case studies

Segmentation of doctors: A case study

Since this conference is concerned with doctor typology, the emphasis of the paper will be in terms of describing, using one particular case-history as a vehicle, the concepts behind the use of one specific technique (or rather 'duo' of techniques)...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Ken M.H. Coleman, E. Eastman, R. F. Malcom, Ian Jarvis
June 15, 1970
×

Citation

Coleman, Eastman, Malcom and Jarvis (1970a, June 15). Segmentation of doctors: A case study. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/segmentation-of-doctors-a-case-study


Research papers

Conclusion

I would like to comment on a few major points of interest as raised by the papers of the last two days. Firstly marketing models. Segmentation and typology of doctors seem to be of universal interest.

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: J.-J. Baillet
June 15, 1970
×

Citation

Baillet, J. (1970a, June 15). Conclusion. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/conclusion-717


Research papers

The attitude of Israeli doctors towards domestic vis-a-vis imported drugs

This study deals with doctors perceptions, images, attitudes, behaviour and usage habits as they are related to the subject of "Imported vs. Local Drugs". The study was conducted on a personal interview basis with a sample of 400 regular...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: Jacob Levy, Ian Jarvis
June 15, 1970
×

Citation

Levy and Jarvis (1970a, June 15). The attitude of Israeli doctors towards domestic vis-a-vis imported drugs . ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-attitude-of-israeli-doctors-towards-domestic-vis-a-vis-imported-drugs-


Research papers

Advertising, promotion and medical detailing

It is not the purpose of this paper to suggest modifications in the existing structure of decisions. Without discussing at this point the role of marketing statistics in a pharmaceutical company we propose suggesting a method of exploiting such...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Author: Jean-Mathieu Paoli
June 15, 1970
×

Citation

Paoli, J. (1970a, June 15). Advertising, promotion and medical detailing. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/advertising-promotion-and-medical-detailing


Research papers

The differing promotional requirements of consultants, hospital doctors and GPs

This study sets out to define some of the major differences between general practitioners, consultants and hospital doctors - differences in work load, environment, and level of medicine practised. Their approach to product selection is examined, and...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products
Authors: F. W. Riley, S. Seltzer
June 15, 1970
×

Citation

Riley and Seltzer (1970a, June 15). The differing promotional requirements of consultants, hospital doctors and GPs. ANA - ESOMAR. Retrieved June 15, 2026, from


https://ana.esomar.org/documents/the-differing-promotional-requirements-of-consultants-hospital-doctors-and-gps