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Research papers

Distribution research (French)

It is contended that this field of market research is relatively neglected by practitioners. In a period of rapid changes in the whole framework of distribution it is vital that our expertise should be as developed in this field as in the other. If...

Catalogue: ESOMAR Conference 1960
Author: A. B. de Vos
June 15, 1960
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Citation

de Vos, A. B. (1960a, June 15). Distribution research (French). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/distribution-research-french-


Research papers

Consensus and cleavage among West European nations on Cold War issues (French)

The question I would like to raise here is how much consensus or agreement has there been on Cold War issues among the peoples of the West European nations. I am not talking about policy-makers in this paper, but about the populations which stand...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Helen Dinerman
June 15, 1959
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Citation

Dinerman, H. (1959a, June 15). Consensus and cleavage among West European nations on Cold War issues (French). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/consensus-and-cleavage-among-west-european-nations-on-cold-war-issues-french-


Research papers

Consensus and cleavage among West European nations on Cold War issues

The question I would like to raise here is how much consensus or agreement has there been on Cold War issues among the peoples of the West European nations. I am not talking about policy-makers in this paper, but about the populations which stand...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Helen Dinerman
June 15, 1959
×

Citation

Dinerman, H. (1959a, June 15). Consensus and cleavage among West European nations on Cold War issues. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/consensus-and-cleavage-among-west-european-nations-on-cold-war-issues


Research papers

Forecasting on an international level

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
×

Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/forecasting-on-an-international-level


Research papers

The "brand image" of the German voter

In the beginning it might be appropriate to comment briefly on the title and topic of my paper. "Brand Image" is a concept very common in advertising arid consumer research. In connection with the "German Voter" it would, in the very strict sense,...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Peter Schmitt
June 15, 1959
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Citation

Schmitt, P. (1959a, June 15). The "brand image" of the German voter. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-brand-image-of-the-german-voter


Research papers

Forecasting on an international level (French)

It is possible to carry out international forecasting simply by summating forecasts carried out on a national level, just in the same way as one often forecasts at the level of one country by adding together the forecasts made for each region of the...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Yves Fournis
June 15, 1959
×

Citation

Fournis, Y. (1959a, June 15). Forecasting on an international level (French). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/forecasting-on-an-international-level-french-


Research papers

Social studies and market research in Spain

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
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Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain


Research papers

Research in Africa (French)

This report does not pretend to deal fully with the vast subject implied by the title. Africa is an immense and varied continent and psychological and sociological research are at widely differing levels in the different parts. I cannot claim a...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Charles Celier
June 15, 1959
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Citation

Celier, C. (1959a, June 15). Research in Africa (French). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/research-in-africa-french-


Research papers

Social studies and market research in Spain (French)

Social studies are a recent development in Spain and Market Research even m«re so. It is not within our scope to give the reasons for Spains’s lagging behind' the other western countries in this field. Market research really has no history....

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Manuel J. Sanchez de Celis
June 15, 1959
×

Citation

de Celis, M. J. (1959a, June 15). Social studies and market research in Spain (French). ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/social-studies-and-market-research-in-spain-french-