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Research reports

Black Magic advertising

Recent research has indicated a lack of excitementand interest in the Black Magic product, particularlyvis a vis Bournville Selection: in the light of theintroduction of Bournville Selection, consumers maybe re-evaluating the qualities of Black...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Black Magic advertising. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/black-magic-advertising


Research reports

Qualitative research on Dettol packaging and labels

Dettol is currently available in three consumer sizes. The smaller bottles areavailable in glass and the larger size in plastic. Allthe packs are in transparent flask-shaped containers,unique to Dettol. As part of a wider exercise aimed atreducing...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research on Dettol packaging and labels. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-dettol-packaging-and-labels


Research reports

Qualitative research into Typhoo tea bags

In broad terms, the objectives of this research were toestablish why more tea bag buyers, especially thosepurchasing PG Tips and Tetley, do not buy Typhoo tea bagsmore regularly; and in more pragmatic terms, to indicate what types of steps may...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags


Research reports

Rowntrees new product research: Krokants and Orange Peel

The research was required to evaluate consumer reactionsto two possible new straight-line productsKrokants and Orange Peel. The objectives of the research were to investigatepotential consumer interest in the new products. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Rowntrees new product research: Krokants and Orange Peel. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/rowntrees-new-product-research-krokants-and-orange-peel


Research reports

Passenger attitudes to cabin services

A total re-appraisal is being made by British Airwaysof the relationship between cabin crew training coursesand the day-to-day work needs of cabin staff. Thisresearch was part of the first stage of this reappraisal and was designed to determine...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Passenger attitudes to cabin services. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/passenger-attitudes-to-cabin-services


Research reports

Aquafresh advertising 'tough world'

Aquafresh is currently being relaunched to re-positionthe brand in the mainstream of the toothpaste marketas an 'effective modern toothpaste'. The relaunch involves new product formulation andpackaging, although the advertising is planned to carrythe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Aquafresh advertising 'tough world'. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/aquafresh-advertising-tough-world-


Research reports

Qualitative research amongst UK veterinary surgeons

The Wellcome Foundation Limited has developed, on thebasis of original research, a range of antimicrobialVeterinary products marketed under the names of Tribrissenand Trivetrin. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
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Citation

, C. (1977a, July 01). Qualitative research amongst UK veterinary surgeons . ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/qualitative-research-amongst-uk-veterinary-surgeons-


Research reports

Summary results on qualitative research on product descriptions

The research was undertaken to evaluate consumerreactions to the proposed use of an alternative productdescriptions for a number of chocolate confectionerybrands. These will have to be used if possible costsaving ingredient changes are made to these...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1977
×

Citation

, C. (1977a, July 01). Summary results on qualitative research on product descriptions. ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/summary-results-on-qualitative-research-on-product-descriptions


Research papers

Express: An interactive marketing and sales management information system

All businesses are faced with gathering information from various sources to enable decision-making to be carried out for the profitability of the organisation as a result of analysing the data. The data can be very varied in its origin. Tor instance,...

Catalogue: Seminar 1977: Marketing Management Information Systems
Authors: T. Book, P. Latour
June 15, 1977
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Citation

Book and Latour (1977a, June 15). Express: An interactive marketing and sales management information system . ANA - ESOMAR. Retrieved June 25, 2026, from


https://ana.esomar.org/documents/express-an-interactive-marketing-and-sales-management-information-system-