Back

Qualitative research into Typhoo tea bags

Date of publication: July 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In broad terms, the objectives of this research were to establish why more tea bag buyers, especially those purchasing PG Tips and Tetley, do not buy Typhoo tea bags more regularly; and in more pragmatic terms, to indicate what types of steps may encourage more frequent use. 

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved April 19, 2025, from


https://ana.esomar.org/documents/qualitative-research-into-typhoo-tea-bags