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Qualitative research into Typhoo tea bags

Date of publication: July 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

In broad terms, the objectives of this research were to establish why more tea bag buyers, especially those purchasing PG Tips and Tetley, do not buy Typhoo tea bags more regularly; and in more pragmatic terms, to indicate what types of steps may encourage more frequent use. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, July 01). Qualitative research into Typhoo tea bags. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-brooke-bond-dividend-d-tea-advertising