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Rowntrees new product research: Krokants and Orange Peel

Date of publication: July 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

The research was required to evaluate consumer reactions to two possible new straight-line products Krokants and Orange Peel. The objectives of the research were to investigate potential consumer interest in the new products. 

CRAM/Peter Cooper Archive

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Citation

, C. (1977a, July 01). Rowntrees new product research: Krokants and Orange Peel. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-two-new-count-lines