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Case studies

Practical experiences with forecasting

We shall try in our paper to give you our impressions and experiences on "Foresight" in the sense of forecast and "Hindsight" in the sense of using it for further solutions to problems with regard to market research in the pharmaceutical field.

Catalogue: Seminar 1977: Foresight Or Hindsight?
Authors: Friedhelm Brüdgam, Gerhard Studynka
March 1, 1977
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Citation

Brüdgam and Studynka (1977a, March 01). Practical experiences with forecasting. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/practical-experiences-with-forecasting


Research papers

Future ways of communicating with doctors- Analysis of properties and demands of one market

My aim has been to try very cursory to explain why I consider changes necessary, I would, on the basis of an analysis of the Swedish market, like to: A) present important properties of the Swedish Market and the demands which the Swedish Market...

Catalogue: Seminar 1977: Foresight Or Hindsight?
Author: S. A. Ekedahl
March 1, 1977
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Citation

Ekedahl, S. A. (1977a, March 01). Future ways of communicating with doctors- Analysis of properties and demands of one market. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/future-ways-of-communicating-with-doctors


Research reports

Qualitative research into Findus advertising

J. Walter Thomson, in conjunction with Findus Limited,have developed a TV campaign featuring the food valuesof Findus products, and including the line 'We handyour success on a plate'.The commercial available for testing featured a savorypancake. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into Findus advertising . ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-findus-advertising-


Research reports

Qualitative research on Smartie economy packs

Smarties are going through a poor sales period. Theposition of Smarties in the grocery trade, relative tothe total size of the brand is not representative ofa major confectionery brand. The main distribution is a film wrapped multipack of four tubes...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Smartie economy packs . ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-smartie-economy-packs-


Research reports

Qualitative research on Crowbar packs and concepts

Rowntree Mackintosh has developed a new children's chewy bar - CROWBAR. The objectives of this research were to examine: 1. Responses to the pack designs in terms of their visual appeal and general product communication; 2. Attitudes to the two...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research on Crowbar packs and concepts. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-on-crowbar-packs-and-concepts


Research reports

Cabana concept research

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar.The general objectives of this research were to evaluatethe various elements of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/cabana-concept-research


Research reports

Qualitative research into frozen desserts

Kellogg's are considering entering the frozen food market with a range of dessert pies andtarts, and would accordingly like to acquire further understanding and experience of the market.The primary interest is in assessing consumer reaction to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Qualitative research into frozen desserts. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-frozen-desserts


Research reports

Qualitative research into new product developments for potato enhancers

Colman's are interested in exploring the potato market inan effort to develop products that may enhance their rather bland flavor. Products that could be usedwhether potatoes were being eaten on their own or as part of a 'meat and vegetable' meal,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
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Citation

, C. (1977a, February 01). Qualitative research into new product developments for potato enhancers. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-new-product-developments-for-potato-enhancers


Research reports

Qualitative research into new pack design for Schweppes Shandy

In an effort to reposition and relaunch Schweppes Shandy twenty-six alternative new pack designs have been produced in order to determine an appropriate positioning for a re-launch.The specific objectives of the research therefore were: 1. To...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1977
×

Citation

, C. (1977a, February 01). Qualitative research into new pack design for Schweppes Shandy. ANA - ESOMAR. Retrieved June 24, 2026, from


https://ana.esomar.org/documents/qualitative-research-into-new-pack-design-for-schweppes-shandy