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Cabana concept research

Date of publication: February 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar. The general objectives of this research were to evaluate the various elements of the proposed marketing mix and to investigate their mutual compatibility.

CRAM/Peter Cooper Archive

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Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

December 1, 1978

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Citation

, C. (1978a, December 01). Cabana advertising research . ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/cabana-advertising-research-


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Advertising concept research for Babettes

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

 

March 1, 1975

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, C. (1975a, March 01). Advertising concept research for Babettes. ANA - ESOMAR. Retrieved July 05, 2025, from


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Qualitative research on multivitamin concept and name

Catalogue: CRAM/Peter Cooper Archive Collection

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August 1, 1970

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, C. (1970a, August 01). Qualitative research on multivitamin concept and name. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name


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Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved July 05, 2025, from


https://ana.esomar.org/documents/qualitative-research-on-multivitamin-concept-and-name