Back

Cabana concept research

Date of publication: February 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar. The general objectives of this research were to evaluate the various elements of the proposed marketing mix and to investigate their mutual compatibility.

CRAM/Peter Cooper Archive

Author

This is a long description of some author details.

  • PDF
Fad and progress in motivation research Authors: Herta Herzog
Methodological considerations regarding marketing research for consumer durable goods Authors: Leif Holbaek-Hanssen
Service after sale and studies of market for business Authors: Archibald Maddock Crossley
Some comments on the use of 3D and strip film Authors: Henry Charles Briant
The "steps-and-parts" model for polling Authors: Stuart Carter Dodd, Chahin Turabian
What are durable and capital goods? Authors: N. H. Pearson
Advertising and marketing research (French) Authors: Philippe De Vendeuvre
Consumers economic expectations and intentions as revealed by sample surveys Authors: Henry Durant
Economic forecasts with special reference to field studies Authors: Jan van Rees
Market research for petroleum products in the automotive field Authors: D. Leerentveld
×

Citation

, C. (1977a, February 01). Cabana concept research. ANA - ESOMAR. Retrieved March 25, 2025, from


https://ana.esomar.org/documents/cabana-concept-research