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Cabana concept research

Date of publication: February 1, 1977

Catalogue: CRAM/Peter Cooper Archive Collection

Author: CRAM/Peter Cooper Archive

Abstract:

Following previous research (CT 2831/2848), a pack design with the name 'Cabana' and an advertising approach have been designed for the coconut and caramel bar. The general objectives of this research were to evaluate the various elements of the proposed marketing mix and to investigate their mutual compatibility.

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