Abstract:
Rowntree Mackintosh has developed a new children's chewy bar - CROWBAR. The objectives of this research were to examine:
1. Responses to the pack designs in terms of their visual appeal and general product communication;
2. Attitudes to the two advertising treatments in terms of comprehension of the product, amusement value, clarity of the treatments, appeal of the style, and potential lines for development;
3. Responses to the product, price expectations, expected usage occasions.
This could also be of interest:
Research Reports
Qualitative research on Fun Packs
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
February 14, 1973
Research Reports
Report on qualitative research on deodorant concepts
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
March 1, 1973
Research Reports
Report on qualitative research on deodorant packs
Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
 
January 1, 1971
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